Assistant Brand Manager - Brand Strategy - Full-time

DISH is a Fortune 250 company with more than $14 billion in annual revenue that continues to redefine the communications industry. Our legacy is innovation and a willingness to challenge the status quo, including reinventing ourselves. We disrupted the pay-TV industry in the mid-90s with the launch of the DISH satellite TV service, taking on some of the largest U.S. corporations in the process, and grew to be the third-largest pay-TV provider. And we are doing it again with the launch of the first live, internet-delivered TV Service – SlingTV, that bucks traditional pay-TV norms and gives consumers a truly new way to access and watch television.

Now we have our sights set on upending the wireless industry and unseating the entrenched incumbent carriers.

We have a bold sense of pride, adventure, and desire to win – it’s in our DNA. And we’re looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.

Opportunity is here. We are DISH.

This is a role for a well-rounded business person who has a bias for action and can hit the ground running and drive results immediately. This role is challenging given the dynamic market landscape and new marketing challenges, and will allow the right candidate the opportunity to make a big impact in a short time as they grow DISH’s customer base.  A successful Assistant Brand Manager will have or be the following:

• Bachelor’s degree from a four-year college or university in a related field, MBA preferred, plus 2 or more years of relevant promotional marketing experience; or 4 or more years of relevant experience; or equivalent combination of education and experience. 
• Previous direct management of holistic campaigns, and prior experience with broadcast, digital and direct response tactics a plus. Experience working with agencies is preferred.
• Team player with effective communication skills and strong project management background. Thrive in a fast-paced and ever changing environment with a high capacity to multi-task and handle tight deadlines on a daily basis.
• Ability to influence and collaborate across various functional groups including operations, sales, distribution, marketing, finance, programming and legal.  Strong interpersonal skills that encourage team partnership and promote enthusiasm.
• Must be results-oriented and have an understanding of metrics and data.
• Embrace consumer shopping and buying behaviors across multiple platforms to manage the entire marketing funnel to drive consumer preference of DISH as their entertainment provider of choice.

The successful candidate will be a strong, hands-on leader able to provide meaningful and actionable insights regarding Promotions efforts.  He/she must have prior campaign management experience, with background in broadcast, digital and direct response tactics.  The position will primarily focus on managing strategic marketing initiatives and promotional strategy, execution and enhancements that will drive incremental business for DISH and provide support cross-functionally with other departments. A successful candidate will be able to multitask in a fast past environment with shifting priorities.

Responsibilities include:

• Lead promotional strategy and executions across all marketing touch points.
• Execute strategic initiatives, including promotional strategy, external business partnerships, and technology initiatives to drive business growth.
• Grow the subscriber base by aggressively driving new activations.
• Coordinate marketing and programmer/partner relationships.
• Drive alignment and metrics across all other functional areas including operations.
• Leverage consumer insights to deliver breakthrough, integrated marketing plans that build the business and the DISH brand.
• Provide recommendations for future strategic initiatives through competitive and financial analysis.

#LI-CD1 Englewood, CO