Senior Manager, eCommerce North America Insights Lead - Full-time / Part-time

This role will be responsible to translate the strategy and best practices from the Sr. Director, Digital Insights on the Global Accelerator team to the needs of the North America teams. This individual will leverage their inherent capabilities and knowledge of the local trends to also push better collective practices and thinking across the global Digital teams.

Translate the global eCommerce approach to ad effectiveness, cross media research, online sales research and analytics perspectives to the needs of the local North America eCommerce teams

Provide critical thought leadership through predictive Insights and eCommerce specific data to achieve the defined NA eCommerce goals

Proactively ensure local eCommerce leaders have the necessary consumer insights data and trends to make sound decisions across the channel

Provide critical thought leadership on emerging research and measurement challenges specific to the eCommerce / Digital space for the local Digital leaders

Leverage cutting edge analytical techniques (e.g., attribution modeling) to provide critical understanding of consumer behaviors in this space

Help drive objective decision-making in the digital space culture and practices in region

Model future state scenarios through leveraging large and unique data sources (Predictive Modeling)

Partner with the regional Insights business teams to integrate key learnings and best practices for national and regional customers

Help support Accelerator leadership team in developing common, best and continually improving frameworks, processes and best practices for eCommerce Insights

Provides support for eCommerce Insights work within NA, ensuring it is in alignment with global agenda and rigor

Key Shared Accountabilities

Focused exclusively on Insights for the North America eCommerce business

Partners with the global eCommerce Insights and traditional BU Insights teams to drive best practices in the region

Leverages unique eCommerce / Digital data to drive growth in channels

Leadership Behaviors

Expertise with multiple formats and challenges with digital content in terms of navigating various needs and being able to articulate issues with experienced and novel stakeholders

Technical savviness with experience managing the upload and maintenance of digital content

Strong communication skills (written and verbal) and comfort engaging with internal and external senior leaders

Ability to effectively simplify and communicate outcomes generated from highly complex analytical techniques into a format and level of complexity that is easily understood by key decision makers and provide leadership to help cultivate this capabilities in other

Highly analytical, motivated, decisive thought leader

Strong ability to influence and work through others to effectively navigate matrixed organization while ensuring that necessary stakeholders are informed

High level of intellectual curiosity and interest in technology trends and advancements

High character and integrity, is consistent and acts in line with a clear and visible set of values and beliefs;

Global outlook with sensitivity and awareness of social and cultural differences

Key Skills/Experience Required

Minimum 6-8 years in a strategic insights / analytics role, with a very strong background in analytics

Minimum Bachelor's Degree. Advanced Degree preferred

Experience in the eCommerce space, especially start-up experience strongly preferred

Bright, self-starting, innovative thinker who is passionate about consumer products

Able to collaborate within teams

Entrepreneurial spirit

Experience in CPG optimal

Core Competencies:

A decision change agent, able to identify the key decisions that will drive growth, advocate for their recommendations and effectively influence decision makers

Strong analytical skills, ability to translate findings from multiple data sources into clear & meaningful recommendations

An out-of-the-box thinker, able to think creatively, imaginatively and holistically

A team player, who thrives on working collaboratively, inspiring others and bringing out the best in the wider team

A clear communicator, who is able to deliver finding in an engaging, fresh and impactful manner, cutting through the complex to tell a simple, compelling narrative

A deep understanding of how to turn insights into action and impact the commercial agenda

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin,

protected veteran status, or disability status.

PepsiCo is an equal opportunity employer Minorities/Females/People with Disabilities/Protected Veterans/Sexual Orientation/Gender Identity.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law (