Assistant Brand Manager, DISH International - Arabic

DISH is a Fortune 250 company with more than $14 billion in annual revenue that continues to redefine the communications industry. Our legacy is innovation and a willingness to challenge the status quo, including reinventing ourselves. We disrupted the pay-TV industry in the mid-90s with the launch of the DISH satellite TV service, taking on some of the largest U.S. corporations in the process, and grew to be the third-largest pay-TV provider. And we are doing it again with the launch of the first live, internet-delivered TV Service – SlingTV, that bucks traditional pay-TV norms and gives consumers a truly new way to access and watch television.

Now we have our sights set on upending the wireless industry and unseating the entrenched incumbent carriers.

We have a bold sense of pride, adventure, and desire to win – it’s in our DNA. And we’re looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.

Opportunity is here. We are DISH.

This is a high-energy role that requires a skill-set beyond being fluent in Arabic. This is a role for a well-rounded business person who has a bias for action and can hit the ground running and drive results immediately. This role is challenging given the dynamic market landscape and new marketing challenges, and will allow the right candidate the opportunity to make a big impact in a short time as they grow an important market segment for DISH.  A successful Assistant Brand Manager will have the following:

• Must be fluent in Arabic (including reading and writing) and have a clear understanding of the Arab-American community; additionally, strong verbal and written English communications skills are required
• Bachelor’s degree from a top tiered four-year college or university required; MBA preferred
• Ability to influence and collaborate across various functional groups including operations, sales, distribution, marketing, finance, programming and legal.  Strong interpersonal skills that encourage team partnership and promote enthusiasm
• Must be results oriented and have an understanding of metrics and data
• Experience working with agencies is preferred
• Prior product or brand management experience is preferred
• Embrace consumer shopping and buying behaviors across multiple platforms to manage the entire marketing funnel to drive consumer preference of DISH International as their entertainment provider of choice
• Thrive in a fast-paced and ever changing environment with a high capacity to multi-task and handle tight deadlines on a daily basis

The Assistant Brand Manager has responsibility for the satellite US Arabic market, and the focus of the role will be to execute the strategy and plan to grow new subscribers and retain existing subscribers. The Assistant Brand Manager will be measured on customer acquisition numbers, revenue, subscriber count, and brand metrics. 

Responsibilities include:

• Execute strategy, programming packaging and pricing recommendations for the Arabic market to meet business targets
• Grow the subscriber base by aggressively driving new activations
• Retain existing Arabic customer base by focusing on customer satisfaction and user experience of our product
• Drive metrics across all other functional areas including operations
• Coordinate marketing and programmer/partner relationships
• Execute strategic initiatives, including promotional strategy, external business partnerships, and technology initiatives to drive business growth
• Leverage consumer insights to deliver breakthrough, integrated marketing plans that build the business and the DISH brand