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in Phoenixville, PA
Local Store Marketing Director - Full-time / Part-time
•30 days ago
Hours | Full-time, Part-time |
---|---|
Location | 1570 EGYPT ROAD PHOENIXVILLE, Pennsylvania |
About this job
Position Summary
Plans and executes local store marketing (LSM) to build relationships and awareness within the community and connect with them in a genuine way. Works closely with the Marketing Director to coordinate all efforts with the following goals:
- Enhance the store's image in the community and build local relationships
- Increase customer loyalty
- Build brand awareness
- Grow store traffic, sales and awareness
- Marketing/Events
- Community relations
Major duties and responsibilities:
Marketing/Events
- Create and implement local store marketing plans for new store openings (NSO)
- Create and implement ongoing local store marketing for existing stores
- Meet regularly with stores to discuss opportunities
- Create turnkey promotions and opportunities
- Organize all events
- Track, analyze, monitor and measure marketing effectiveness
- Building relationships within the community
- Set up programs with local charities, schools, business, etc.
- Ability to creat promotional and informational materials
- Coordinate production of advertising and promotional spots/materials
- Keep an itemized list of events and budgets
- Submit all expenses
Qualifications & Job Requirements
- Must have an approachable, outgoing, likable personality
- Must be able to work as a team player and work with a multitude of personalities in a positive and effective manner
- Excellent communication skills
- Able to work effectively and courteously in person and over the phone
- Knowledge of computer skills and typing skills and open to learning new software and computer programs
- Must be able to work flexible hours in conjunction with events and functions for the dealership
- Will be required to shop for supplies for events
- Must have the ability to lift items 40lbs in weight without assistance
- Must be able to assist and coordinate the setting up of tents, tables, chairs, merchandise and other items required for events
Working Conditions
- Majority of work is conducted indoors; however, most events are conducted outside during events, rallies and other off-site events