Local Marketing Specialist - Ontario, CA

This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm) The Local Marketing Specialist is responsible for executing the local marketing plans for the Optum Local Care Delivery business and being the Marketing Department liaison to the IPAs within the local operating business.  This position will be principally focused on tactically deploying local marketing programs that quantitatively deliver qualified leads and retain existing patients while building the brand locally.     The Local Marketing Specialist will report to the Local Marketing Manager and will focus their energy and attention in moving the Optum Local Care Delivery business forward within the local network each and every day.        Primary Responsibilities:  Support IPAs within the operating business with their marketing efforts Develop a working understanding and comprehensive utilization of analytical marketing and segmentation models locallyExecute comprehensive rigor that focuses locally on delivering qualified leads & retaining patients to maximize ROIPartner with ROI/Analytics, internal creative sources and CRM colleagues to leverage comprehensive tools & processesEvaluate campaign level results via analytical reporting and own the development for future strategic marketing initiativesExecute local strategies and plans to deliver qualified leads as well as retaining existing patients (with Distribution)Become fluent in value propositions delivered to Field Marketing Organization and health plan broker partners locallyDeploy practice-level tactical support with prioritized Primary Care Physicians per Local Marketing ManagerWork with Local Marketing Manager to develop, apply, manage, analyze, and influence strategic business projects impacting market research and/or market-focused strategiesResponsible for creating and delivering timely marketing programs to increase membership and/or brand recognition/direct response advertisingCreates and oversees distribution of mass communications to providers and members including direct content for newsletters, member guides, photo directories and websitesHelp promote uniformity and consistency of brand

Required Qualifications:  Bachelor's Degree preferably in Marketing or related field  Skilled in executing local marketing tactics  Demonstrated quantitative skills and conduct routine analyses  2+ years of project management experience  Ability to work in an entrepreneurial, as well as a matrixed environment  Proficient in Microsoft Office products  Excellent communication and organizational skills and experience in deadline driven environment  Ability to be flexible and work with ambiguity  Willingness to learn, strong work ethic     Preferred Qualifications:  3+ years of proven experience and accomplishments in the health care industry  Experience with Physician groups and inner workings of physician practices  Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make the health system work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)         North American Medical Management, California, Inc (NAMM California) partnered with OptumHealth in 2012. NAMM California and OptumHealth share a common goal of bringing patients, physicians, hospitals and payers closer together in the mission to increase the quality, efficiency and affordability of care. NAMM California is a part of the family of companies that make UnitedHealth Group one of the leaders across most major segments of the US health care system.      NAMM California develops and managers provider networks, offering a full range of services to assis t physicians and other providers in supporting patient care coordination and their managed care business operations. For over 18 years, NAMM California has been an innovator in health care with a track record for quality, financial stability, extraordinary services and integrated medical management programs. NAMM California is well positioned to continually invest in its infrastructure and systems for the benefit of its provider clients and to accommodate the impending changes that will come forth from healthcare reform.      The NAMM California provider clients represent a network of almost 600 primary care physicians and over 3,000 specialists and work with the premier hospitals in their respective markets.   Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment. Job Keywords:  marketing, providers, marketing analysis, market research, Ontario, CA, California