Assistant Project Manager, Online Content - R Brands

# Description


*Assistant Project Manager, RBrands Online Content & Copy Lead***
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*Position Summary:*
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This role is a great opportunity for an individual with a strong copy background to take the lead on Toy R Us Private Label Brands product page and online title copy. The copy tasks will span across all three business groups - Juvenile, Toy and Apparel. This role will work closely with the Project Manager, RBrands Online Content on continuous process improvement efforts for all related processes.
Our team is one of fostering cross functional communication while staying on task. Our goal to surpass branded vendors with our online presence, and we do that with open, honest communication and a breadth of creative talent. We feel as project management is not a role that is meant to dictate, but one that bring the team together in a coherent manner – leading us to reach our common goals.

*Key Tasks & Responsibilities:*

*Online Content Creation (70%)*
* Derive SEO optimized content from current packaging copy.
* Create SEO optimized online content utilizing existing style guides.
* Rewrite or revise previously written content if minimum quality standards are not met.
* Proofread and validate content for accuracy and consistency.
* Update style guides as required.
* Assist in the development of improvements and best practices for content creation.
*Project Management (30%)*
* Support Project Manager in creating season pulls of Apparel items in need of image and copy content. Lead the creation of all titles (with Digital Merchandizing final approval) and long description content. Ensuring that the copy aligns with shared style guides across departments.
* Assist Project Manager in maintaining Project Trackers and dashboarding against timely delivery of assets – create a correlation between lateness and missed sales by estimated dollar amount (if refresh item and LYTD sales information is available) and disseminate to appropriate parties to discourage bad behavior
* Feel comfortable reaching out and maintaining close relationships with Private Label Brand Managers, Product Development Managers, DSMs and ECM team.
* Assist in managing refresh packaging as pertaining to images/web display (furthering the progress made to clean up the multiple slots online for the same item).
* Gain proficiency in the Marketing Digital Asset Management system for image retrieval. Photoshop knowledge a plus for the proper sizing and formatting of images.



# Qualifications


* College degree in a related subject area, such as journalism, communications, or English.
* Project Management experience required.
* Must have demonstrated writing and proofreading experience, professional and/or academic.
* Must have experience writing for a web-based audience as well as a working knowledge of search engine optimization best practices and how they apply to content marketing.
* Highly creative, with motivation to build customer engagement and sales through online offerings for internal product development.
* Should be highly collaborative and comfortable with strategic and tactical execution.
* Interest in the toy business and retail concepts in addition to specific job functions, an inquisitive nature and the ability to learn new concepts quickly.
* Effective organizational, communication/inter-personal and time-management skills and an ability to manage multiple initiatives with shifting priorities while adhering to strict deadlines.
* Proficiency in Microsoft Office.
* Intermediate knowledge of Adobe Creative Suite


**Job Function:** Product Development
**Primary Location:** USA-NJ-Wayne
**Schedule:** Full-time
**Organization:** Headquarters
**Job Type:** Standard
**Education Level:** Bachelor's Degree
**Brand:** Toys 'R' US
**Req ID:** 69319