Manager of Marketing Analytics – Stakeholder Engagement - Salt Lake City, UT or Telecommute

No industry is moving faster than health care. And no organization is better positioned to lead health care forward. We need attention to every detail with an eye for the points no one has considered. You'll help improve the health of millions. And you'll do your life's best work.(sm)
 
Are you passionate about data-driven marketing?  We're looking for an individual with direct marketing experience and strong analytical skills to advance our marketing analytics team within Optum Marketing. The Manager of Marketing Analytics will be a key contributor to advancing our digital marketing analytics team to drive actionable insights that impact business results.
 
The ideal candidate will thrive in an environment with a high degree of individual responsibility.  This person will have analytical mindset and yet will be adept at translating highly technical information to a non-technical audience.
 
Primary Responsibilities:

Provide subject matter expertise on analytics strategy including digital marketing, web analytics and iterative campaign test design
Partner with marketers to clearly define campaign success metrics and ensure that measurement is in place to measure that success
Proactively delivers insights to improve campaign metrics and be seen as a strategic partner
Proactively work with marketers to identify opportunities to refine campaigns and act as their analytics and testing consultant
Leverage our current foundational data infrastructure and enhance it so that clients and prospects are presented with relevant messages at the right time and in the right channel
Collaborate with marketing data colleagues to help support data governance and quality and ensure data accuracy
Build and nurture a culture of testing across Optum Marketing
Demonstrated Skills:

Experience using software to analyze data (Excel, SAS or SPSS)
Experience with end-to-end marketing campaign reporting (campaign outreach, lead generation, sales funnel, conversion rates)
Strong analytical skills and experience working across different technologies / tools
Experience in cross-team collaboration, particularly with the ability to cross technical and non-technical stakeholders
Experience in fast-paced, complex project management, and an ability to juggle shifting timelines and priorities

Required Qualifications:


Bachelor’s degree or equivalent experience

5+ years of digital marketing experience

2+ years of quantitative analytics experience (preferably with Adobe Analytics) or Google Analytics
Preferred Qualifications:


Master’s Degree

A background in the healthcare industry

Data visualization experience (Tableau or Domo)

2+ years’ experience in end-to-end marketing campaign processes (from data instantiation, segmentation, selection, output, reporting / analysis)
Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world’s large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life’s best work.(sm)
 
 
Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
 
UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
 
Job Keywords: Digital Marketing, Analytics, Tableau, Domo, Salt Lake City, UT, Utah, Telecommute, Telecommuting, Telecommuter, Remote, Work from home