The job below is no longer available.
You might also like
in Denver, CO
$22est. per hour Breakthru Beverage • 2d agoUrgently hiring 9.5 mi Use left and right arrow keys to navigate
$31.34 - $47.01Verified per hour Denver Health • 17d agoUrgently hiring 5 mi Use left and right arrow keys to navigate- $31.34 - $47.01
Verified per hour Denver Health • 3d agoUrgently hiring 5 mi Use left and right arrow keys to navigate - 25
Verified flat Vector Marketing • 5d agoUrgently hiring 6.7 mi Use left and right arrow keys to navigate - 25
Verified flat Vector Marketing • 5d agoUrgently hiring 8 mi Use left and right arrow keys to navigate
Manager - Division Marketing, Denver, CO * The Wendy's Company - Full-time / Part-time
•30 days ago
| Hours | Full-time, Part-time |
|---|---|
| Location | Denver, CO Denver, Colorado |
About this job
Overview
Responsible for leading strategic, high impact programs that add a unique local layer of profitable sales growth to $1 billion of Wendy's business. Drives decisions on $4-7 million of co-op advertising to most effectively and efficiently build customer counts in 25-30 DMAs. This position reports to the Field Marketing Director.
Specific Responsibilities Include
- Identify unique sales and profit opportunities for local markets and develop local plans to drive results incorporating market research, competitive tracking, product indices, dayparts and community engagement.
- Work with cross functional team in the identification of Competitive Intrusion and/or Sales Inhibitors (construction, demographic shifts, etc.) that results in down restaurants or markets. Develops trade area protection plans to reverse negative sales trends and partners with Finance to analyze results.
- Responsible for management and performance of local advertising agencies in efficient and effective traditional and digital media planning/buying, promotion development, creative development, market research and analysis of tactics for continually improving performance.
- Leads franchise system to adopt Wendy's initiatives on product marketing, price/value, product testing and remodeling support to maintain a unified restaurant system. First level franchisee contact on all unique marketing concerns and needs.
- Support Wendy's Cause marketing of the Dave Thomas Foundation for Adoption by increasing awareness of foster care adoption and engaging local communities in fundraising activities.
- Oversees co-op and company marketing budgets of between $4 million and $7 million for 25-30 DMAs. Responsible for proper procedural process and structure in the conducting of co-op business, agreements, by-laws, accounting system, and voting structure.
This position will be based in Denver, CO. The Wendy's Company is the world's second largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company restaurants in the U.S. and 25 other countries and U.S. territories worldwide.
Education / Experience
- Bachelors' Degree preferably in Marketing
- 5-7 years marketing experience within agency or as client of lead agency
- Demonstrated mastery of marketing discipline including designing, developing and implementing marketing programs for a product or service
- Experience in quick service restaurant sector
- Strong interpersonal skills and demonstrated ability to build strong relationships and influence others
Wendy's is an equal employment opportunity employer who may provide reasonable accommodation to enable individuals with disabilities to perform the essential functions of the job.
Your Privacy Choices