Sr. Manager of eCommerce Marketing (108313) - Full-time

Are you ready to explore the corporate side of retail? The TJX Companies, Inc. is the leading off-price apparel and home fashions retailer in the U.S. and worldwide. Our brands include T.J. Maxx, Marshalls, HomeGoods and Sierra Trading Post, as well as tjmaxx.com and sierratradingpost.com in the United States; Winners, HomeSense and Marshalls in Canada; T.K. Maxx in the United Kingdom, Ireland, Germany, Poland, Austria and the Netherlands, as well as HomeSense and tkmaxx.com in the U.K.; and Trade Secret in Australia. With nearly $31 billion in revenues in 2015, more than 3,600 stores, and approximately 216,000 Associates, success is always in style at TJX. We at TJX understand that both our customers and the talent pool from which our Associates come are increasingly diverse. Our core values of respect, integrity and fairness are inherent in the relationships we build with each other, our vendors and our customers. We are committed to leveraging the differences among our Associates and customers to create both a diversified mix of talent within TJX and a diversified mix of merchandise within our stores. We consider the unique views and opinions of our Associates to be key to our growth and success in the future.

JOB SUMMARY
Manage the digital marketing campaigns with the goal of driving traffic and efficient ROI for the eCommerce business. Develops strategy, manages, and executes a cohesive digital marketing plan including the existing and emerging digital channels including

:

• SEM
• SEO
• Affiliate Marketing
• Shopping Engines
• Data-Driven Display Advertising
• Behavioral Marketing

In addition, this role will continually scan the evolving digital marketing landscape to identify new opportunities that could propel the growth of the business.

MAJOR AREAS OF RESPONSIBILITIES

• Partners with cross-functional business teams to develop digital media strategy including SEM, SEO, Affiliate, Remarketing, Shopping Engines and other test channels.
• Key liaison with brand marketing team in development of integrated marketing plans.
• Manages eCommerce digital agency relationship to maximize ROI across digital tactics.
• Manages eCommerce digital marketing budget across tactics to achieve business goals.
• Generates and develops a dynamic relationship with existing & potential media partners.
• Establishes & influences digital marketing best practices across the organization.
• Develops audience & behavioral segmentation strategies for data-driven marketing tactics.
• Creates an annual learning agenda with test plans and measurement criteria.
• Evaluates performance attribution model across channels and leads team to deliver against business goals.
• Continuously provides optimization recommendations for media, creative, segmentation & targeting approach to achieve ROAS targets.
• Communicates campaign results & recommendations to senior management.
• Stays abreast of emerging eCommerce marketing opportunities and innovative ideas.
• Manage staff and develop them for future growth within the department and organization. Coach staff on performance and professional development issues. Motivate staff to achieve efficiency and productivity. Conduct performance appraisals, interviews and discipline/documentation as needed.
• Performs other duties as assigned.

• Build effective relationships with business partners
• Effectively communicates with management, associates, peers, and counterparts
• Recommends digital marketing allocation across marketing tactics and partners with AVP of Digital Marketing for approval
• Hire/fire decisions
• Training, development and disciplinary decisions

JOB KNOWLEDGE
Minimum formal education required to perform this job

• Bachelor’s Degree in Marketing, Advertising or other relevant major
  
  Minimum job skills required to perform this job

• Innovative, performance driven and a strong ability to leverage relationships

• Direct, hands on experience managing direct response eCommerce campaigns including search, affiliate, data-driven display advertising
• Proven experience participating in cross-functional teams and ability to react to real-time data in an opportunistic environment
• Ability to foster teamwork and manage a team of digital and search marketing managers
• Highly analytical and strong knowledge of digital marketing & web analytic platforms such as Google AdWords, Google Analytics, Adobe, Facebook and other marketing analytics platforms
• Ability to work with and build relationships with associates at all levels of the organization
• Strong strategic thinking and customer centric approach to digital marketing
• Superior project management skills with ability to motivate others to succeed on several fronts simultaneously
• Self-motivated, analytical, quick learner, organized, detail-oriented, multi-tasker
• Advanced proficiency of Excel and PowerPoint are required
• Experience working with 3rd party agencies and vendors

Minimum experience required to perform this job

7-10 years of digital marketing experience (e-commerce and/or retail)

5+ years of management experience

What's In It For You?

At the TJX Companies, Inc., conveniently located directly off both the Mass Pike and Route 9, you'll not only enjoy the security of working for a stable and profitable industry leader, but you'll also enjoy the benefits that go along with it, such as: Medical/Dental/Life insurance, Associate Discounts and a Savings/Profit Sharing 401(k) Plan.

Click Here for a full list of the benefits of working for The TJX Companies, Inc.
TJX is an equal opportunity employer committed to workplace diversity.

Posting Notes: Framingham || Massachusetts