Paid Search Lead

DISH is a Fortune 200 company with more than $15 billion in annual revenue that continues to redefine the communications industry.  Our legacy is innovation and a willingness to challenge the status quo, including reinventing ourselves.  We disrupted the pay-TV industry in the mid-90s with the launch of the DISH satellite TV service, taking on some of the largest U.S. corporations in the process, and grew to be the fourth-largest pay-TV provider.  We are doing it again with the launch of the first live, internet-delivered TV Service – Sling TV, that bucks traditional pay-TV norms and gives consumers a truly new way to access and watch television.

Now we have our sights set on upending the wireless industry and unseating the entrenched incumbent carriers.

We have a bold sense of pride, adventure, and desire to win – it’s in our DNA.  And we’re looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.

Opportunity is here.  We are DISH.

A successful Paid Search Lead will have the following:

• Bachelor's degree in Marketing, Business, or related field, and a minimum of 2-4 years’ experience in digital marketing; or equivalent combination of education and experience. 
• Demonstrated ability to synthesize, prioritize and drive results with a high sense of urgency and an ability to think creatively, strategically and quickly and to learn and act quickly.
• Strong interpersonal skills that encourage team partnership, promote enthusiasm and foster strategic thinking as well as ability to effectively manage projects with strong organizational and communication skills.
• Sound qualitative and quantitative analytical skills and working experience with Data Management Platforms, Google AdWords, Google Analytics, and/or other prominent paid search tools and analytical platforms.
• Thrive in a fast-paced and ever-changing environment with a high capacity to multi-task and handle tight deadlines on a daily basis.
• Proven experience in working directly with senior leadership teams with excellent attention to detail, creativity, motivation and communication skills. Previous experience with other facets of Digital marketing (SEO, Display, Video, Site Management, etc.) a plus.

DISH Marketing is at the center of telling our story of innovation to the consumer.  We offer significant career growth and skill development opportunities across a wide range of disciplines including Digital, Latino, Brand, Direct, Retention, International, Media, Programmer, Analytics, Consumer Insights and Customer Marketing.  From day one, you will be responsible for learning the DISH business, developing and executing marketing plans, collaborating with other teams across the company and working with internal and external creative agencies.  To be successful, you will need strong analytical skills, a passion for consumer and market understanding and a drive to deliver creative and innovative solutions that allow us to win in the marketplace.

Primary responsibilities fall into the following categories:

• Responsible for defining and managing projects to improve the effectiveness and knowledge base of DISH’s retail partners in regards to search programs, site side best practices, and potential areas for improvement.
• Actively monitor and assess search marketing landscapes to ensure that the DISH brand is protected and maintained for the benefit of both the indirect and direct marketing channels and not that of third parties.
• Develops and maintains dashboard and scorecards on the progress and effectiveness of DISH’s various partner programs and individual reports for each retailer being impacted by planned training efforts.
• Works closely with Indirect Sales and Brand organizations to develop processes to understand partner needs, consolidate improvement/requests, analyze results, and deliver strategic recommendations.
• Benchmarks DISH’s direct search program and help ensure best in class management and practices across various programs.
• Organize and maintain all documentation and up-to-date status of Digital POs, memos, invoices, budget changes, budget shift requests, budget processes, vendor backup files and more. Administer day-to-day spend of $90MM digital budget and serve as central node of communication among Digital team, Marketing, leadership, Marketing Finance and external vendors.

#LI-AR1 Englewood, CO