Brand Manager

Valvoline is seeking a Brand Manager of Brand Marketing and Communications to join our team.

In this role you will deliver sustained growth and set the business up for future success by building brand equity with consumers and influencers.  Key responsibilities include holistic campaign development, content strategy and development, brand equity management and media planning/development.

Key Responsibilities of the Role:

• Marketing Strategy – Develop robust plans that deliver on the marketing strategies that support the long term, strategic growth plan for the company. Plans will define relevant growth opportunities for Valvoline across targeted consumer groups as well as key communication channels.
• Brand Equity – Manage overall Valvoline brand equity including management of brand architecture, consumer understanding, positioning statements, brand identity development, brand frameworks and guidelines
• Advertising & Agency Management - Lead the development of relevant and compelling big ideas and campaigns with flawless execution in?market.  Media – Lead media planning and development with cross-functional input and agency management.  Develop new approaches to media to drive increasingly efficient reach and conversion of DIYers to Valvoline that is both proven and measurable.
• Digital Marketing – Digital marketing is core to the brand.  This individual will be responsible for driving digital execution including content strategy, user journey, social marketing, CRM, integration with retailer programs and associated metrics.  
• Influencer Marketing – Build influencer marketing plans that increase equity among key constituents to drive recommendation to consumers.
• Build Organizational Capability – Grow the capability of the organization by improving processes and approaches, and building organization knowledge in marketing. 

*This position is located in Lexington, KY

Skills and Characteristics of Ideal Candidate:

• Strategic Thinker / Data Based -- Ability to distill and synchronize various data sources to develop fact-based and strategically sound recommendations and express them in a clearly articulated, persuasive manner.
• Marketing Expert – Understands how to define consumer and customer targets, identify powerful insights, and build effective marketing campaigns to deliver growth strategies and commitment.  Leverages the power and purpose of different media channels including digital and social.
• Motivational Leader and Influencer – Ability to enroll, energize, and enable a multifunctional team behind growth strategies.  Demonstrate seasoned judgment and ability to make brilliant decisions in a timely manner.  The ability to handle complexity and numerous priorities/projects, lead by influence across the organization, and build support behind your strategies and proposals.
• Collaborator / Networker – Demonstrated ability to pull from and leverage diverse thinking, ideas, and viewpoints from across the business to build an optimal solution / approach.
• Team Player – The Valvoline organization has a strong team culture.  A successful candidate will embrace the idea that success as a team comes first (and is most rewarding).
• Organization Builder – Is a thought leader that works “on” the system, not just “in” it.
• Must be authorized to work in the United States.

Valvoline is building the world’s leading engine and automotive maintenance business.  At Valvoline, our vow is to bring “Hands On Expertise” for the benefit of our customers every day, moving the business forward with speed and excellence. We believe it all starts with our people and we offer opportunities for development and advancement throughout our global organization. Our values define who we are and what we care about as a company. If you are looking for a relationship with a company instead of simply a job, this may be the right opportunity for you!

**This job is based on a ladder structure and the job level (salary) will be determined by the quantity and quality of your experience**

Valvoline is proud to be an Equal Opportunity Employer Minorities/Women/Veterans/Disabled/Gender Identity/Sexual Orientation.

Valvoline is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

TO APPLY FOR THIS POSITION, please select the Apply button. If no Apply button is provided, please visit the Valvoline / Ashland Career Center. Once there, enter job number 2016-6048 in the Keyword Search field to find this posting and apply online.

We do not accept resumes from external staffing agencies or independent recruiters for any of our openings unless we have a signed recruiting agreement in place to fill a specific position