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in Allentown, PA

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About this job

Responsibilites:
Write copy for Crayola products to be specifically used on Crayola.com and Amazon marketplace.
Modifies content written for Amazon.com to product better SEO and SERP results on Crayola.com.
Research the technical properties of products
Determine what makes products appealing to consumers
Utilize the content building formula provided by One Click Retail and Content Analytics
Conceive, develop and producteffective copy
Write clear and persuasive copy for websites
Upgrade digital media with timely content
Perform search engine optimization techniques
Revise, edit and proofread content as needed or directed by client
Respond to feedback in a timely manner
Work within tight deadlines
Check copy for spelling and grammar errors
Work with media planners to fully develop the advertising campaign
Research competitors and keep abreast of market trends
Experience with Google and Bing's services, including Analytics and Webmaster tools
Experience with Google's Keywork Tool
The ability to deploy an effective local and long-tail search strategy
A deep understanding of mobile strategy and how it relates to SEO
Experience in building inbound organic search traffic and improving SERPs
A background in creating reports showing web analytics data and site evalutations
An up-to-date, working knowledge of current, past,and projected trends in the SEO industry
Familiarity with the best tools in the trade
Staffmark offers their employees many benefits including paid holidays, medical benefits, and direct deposit. We look forward to working with you!


Staffmark is committed to providing equal employment opportunity for all persons regardless of race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, citizenship status, disability or veteran status.

Requirements

Prior experience in content marketing, content growth and SEO Working knowledge of search engine optimization practices Outstanding ability to think creatively Excellent verbal and written communication skills Ability to work within a team and independently Familiarization with Google analytics Experience with website optimization tools Strong organizational, time management, and analytical skills