Marketing Specialist

Marketing Specialist

The Smoothie King marketing specialist is passionate about Smoothie King and shares his/her love for the brand with the community. As the lead store marketer, he is responsible for driving the brand image in the community, building belief in the product benefits, and ensuring long term loyalty starting with the elementary school experience. The goal of the marketing specialist is to reach new guests, excite people, and increase sales.

 Responsibilities:

Marketing ambassadors embody what Smoothie King is all about. They create awareness, attention, and sales leads. At trade shows and events, Smoothie King’s marketing specialist will create attention and attract traffic to our booth. He speaks highly of our product on social media or other public platforms, ideally in front of a large audience.

1. Dedicate 36-40 hours per week to marketing duties
2. Track your hours and submit to marketing director at the end of each month
3. Attend monthly marketing meetings with marketing director
4. Plan 1 marketing event, presentation, or catering account each week on campus or locally.

• Utilize budget to track expenses
• Promote event and post photos of event on Facebook/Twitter/Instagram
• Handle all event logistics (coordinating with store, working sampling/selling event)

1. Post on social media tagging Smoothie King DSM each week on personal pages (increase brand awareness and trust)
2. Post on Smoothie King DSM social media accounts, using social media calendar given by marketing director

• Create content and buzz for a new product launches and seasonal smoothies – An example of such content would be posting a selfie with a smoothie and the product hashtag. Another example could be recording a product demo video and uploading it to our social media sites.
• Help increase followers and engagement on social media sites

1. Assist with tracking promotions (counting coupons, recording data).
2. Assist with local area trade analysis as needed and sampling around store’s trade area (contact Store Manager)
3. Give feedback on new promotional ideas that appeal to target audience.