Marketing Coordinator

AtWork Group is seeking a dynamic and forward-thinking Marketing Manager to join the AtWork corporate headquarters in Knoxville, TN.  AtWork is a leader in the franchised temporary staffing industry, growing at an unprecedented rate.

Markets services by developing and implementing marketing and advertising campaigns; tracking data; maintaining promotional materials inventory; planning meetings and trade shows; maintaining databases; preparing reports.

Job Duties include:

·         Accomplishes organization goals by accepting ownership for accomplishing new and different requests; proactively exploring new opportunities to grow and market the AtWork brand; exploring opportunities to add value to job accomplishments.

·         Implements marketing and advertising campaigns by assembling and analyzing forecasted needs; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations.

·         Prepares work to be accomplished by gathering information and materials.

·         Plans concept by studying information and materials.

·         Uses professionally regarded software to illustrate concepts by designing the layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts.

·         Obtains approval of concept by submitting rough layout for approval to the AtWork management team.

·         Prepares finished copy and art by operating typesetting, printing, and similar equipment; purchasing from vendors.  Prepares final print and online layouts.

·         Completes projects by coordinating with outside agencies, art services, printers, etc where necessary.

·         Contributes to team effort by accomplishing related results as needed.

·         Prepares marketing reports by collecting, analyzing, and summarizing sales data.

·         Keeps promotional materials ready by coordinating requirements; inventorying stock; placing orders; verifying receipt.

·         Researches competitive services by identifying and evaluating characteristics, market share, pricing, and advertising; maintaining research databases.

·         Plans meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists.

·         Updates job knowledge by participating in educational opportunities; reading trade publications; attending trade shows; etc.  Maintains technical knowledge by attending design workshops; reviewing professional publications; participating in professional societies.

The successful Marketing Manager will have these Skills & Qualifications:

Direct Marketing, Market Segmentation, Marketing Research, Coordination, Project Management, Reporting Research Results, Understanding the Customer, Process Improvement, Initiative, Planning, Financial Skills, Graphic Design Skills, Layout Skills, Creative Services, Customer Focus, Creativity, Flexibility, Attention to Detail, Deadline-Oriented, Desktop Publishing Tools.