Advertising Account Executive - Media (Plattsburgh / North Country,NY) - Full-time

TWC Media / Spectrum Reach currently seeks an Advertising Account Executive for our Plattsburgh / Saranac Lake / Lake Placid / Malone, NY Media market.

The Advertising Account Executive will be responsible for prospecting, selling and growing a base of local clients and agencies purchasing advertising on our 100+ cable TV networks, and our digital audience network of our online websites. We’re looking for an entrepreneurial spirit, attention to detail, a passion for advertising and a devotion to delivering the absolute best strategies for our Media clients!

This is an exciting time to join our team! Time Warner Cable Media is now Spectrum Reach. Spectrum Reach, the merger and power of three great companies Spectrum Reach (Charter), Time Warner Cable and Bright House Media Strategies, will create tremendous new advertising and marketing opportunities for our clients across the country. Our ambition is to be the marketing platform of choice for advertisers in our markets. With national scale and an unmatched commitment to innovation, we are well positioned to deliver a powerful combination of innovative ad products and services to help our clients achieve their objectives.

Below please find a brief description of the essential duties and responsibilities required to function successfully in this position.

Essential Job Functions:

• This is a NEW business development role. You must be comfortable spending most of your time prospecting and developing new business advertising clients. After you develop your own “book” of client business –which may take 12+months—this role will evolve to a combination of new business development along with account management. Must have a HUNTER mentality to succeed in this role!
• Maintain customer satisfaction and accountability through consultative selling
• Engage in all stages of the sales cycle, from prospecting to developing customer rapport, closing business and servicing accounts
• Expand sales footprint with existing and new accounts by introducing new products and services
• Complete appropriate sales activity reports and forecasts as required
• Responsible for meeting and exceeding weekly, monthly and quarterly sales activity with focus on solution based selling and digital product inclusion
• Maintains price and product integrity to ensure maximum company profitability
• Initiate and devise client solutions and proposal ensuing realistic deliverables and profitability
• Meet with key decision makers and develop advertising programs that target client specific needs
• Prepare and deliver sales presentations to new and existing customers to drive new business as well as protect and increase existing advertising

Essential Job Competencies:
Digital:

• Understands how digital inventory is transacted
• Knows how digital platforms work together
• Deep market knowledge of online and digital marketplace:

National and Local:

• Competitive Landscape
• Ability to explain complex digital media features in simple terms

Digital Engagement

• Deep passion for emerging consumer habits and where consumers are moving/looking to meet their advertising and information needs.
• Understand and has knowledge of how businesses consume and use social media.
• Ability to accept and drive innovative advanced advertising/digital advertising solutions
• Demonstrated comfort engaging with and selling first generation products
• Able to generate enthusiasm around TWC Media digital solutions

Market Knowledge

• Continuously works to stay current and expand market knowledge of advertising opportunities among digital platforms & emerging products
• Demonstrates an understanding of how digital is influencing and changing traditional methods of marketing
• Knowledge of and ability to apply online digital advertising and identify optimal product mix to meet customer needs.
• Understands consumer research. Able to analyze, synthesize and communicate it to the client.
• Understanding of the competition in the marketplace

Technical Knowledge

• Understands how advertisers use digital products and strategies to accomplish client business goals
• Understands and demonstrates subject expertise in these digital products and strategies:
• Search Engine Optimization
• Social Network Marketing
• Mobile Marketing
• Emerging Digital Media
• Online Advertising: Display, Rich Media, and Video
• Location Based Technologies
• Interactive Television

Education and Experience Requirements:

Bachelor's degree (B. A.) from four-year College or university; or 4-6 years related experience and/or training; or equivalent combination of education and experience. A minimum of 1-3 years experience in local broadcast, cable, on-line or print media sales with a minimum of two years experience in digital media required. Excellent communication, interpersonal, motivational and organizational skills required and ability to work independently and in a team environment. Must be proficient in Word, Excel, and PowerPoint. Knowledge of advertising sales software preferred.

Driving is a requirement for this position. Must possess and maintain a valid Driver’s License and safe driving record.