International Marketing Manager - Full-time

Description

The International Marketing Manager will contribute to the strategy development and lead the creation and implementation of annual consumer brand and customer marketing plans. Provide brand performance analytical support on shipments, consumer behaviour trends and syndicated retail and panel information. Work closely with sales and distributor partners on brand programming and implementation.

Responsibilities

· Project Management role on designated brand initiatives. Lead all aspects of brand including advertising, point of sale, grassroots, consumer and customer programs, innovation promotional development. Develop objectives and spearhead programs across multiple functional groups. Lead packaging development, market research and public relations events as needed. Work with sales and distributors to lead development and execution of programs.

· Lead the development and execution of the digital & social media strategies. Work with agency partners to develop content, measurement and on-going tracking.

· Responsible for on-going analysis of brand performance. Use brand, industry and consumer information to identify business issues and opportunities. Provide analytical support of key programs including execution / post analysis results and implications for future plans.

· Partner with Marketing Director in the development of the annual marketing plans on designated brands and markets, including consumer strategy, creative development, annual marketing calendar and key priorities. Work with Business Development Manager to drive innovation agenda. Lead the briefing process for our key agency partners. Participate in the business review process to provide insights.

· Maintain and update monthly budget tracker relating to all marketing expenditures. Ensure processing of all invoices in a timely manner. Work with finance to identify any variances or budget discrepancies.

Skills

· Strong verbal and written communication skills. Fluent in Spanish (written and verbal)

· Exceptional project management skills

· Effective analytical skills. Working knowledge of Nielsen / IRI retail and consumption panel data

· Strong sense of business curiosity

· Strong Leadership skills. Self-starter and self-motivated

· Strategic Thinker

· Beverage experience

· Proficient computer skills including word, excel, power point

Qualifications

· Bachelor Degree, Business or Marketing. MBA a plus.

· 5 years of experience in CPG marketing, preferable in both consumer and customer marketing roles.

· 2 years of experience with international marketing

· 2 years of experience developing digital and social media campaigns

· Fluent in Spanish

Dr Pepper Snapple Group, Inc. (NYSE: DPS) is one of North America’s leading refreshment beverage companies, manufacturing, bottling and distributing more than 50 brands of carbonated soft drinks, juices, teas, mixers, waters and other premium beverages.

With a brand heritage spanning more than 200 years, the DPS portfolio includes some of the most recognized beverages in the Americas. More than 75 percent of the company’s overall volume is from brands that are either #1 or #2 in their flavor categories. In addition to its flagship Dr Pepper and Snapple brands, the DPS portfolio includes 7UP, Mott’s, A&W, Sunkist soda, Hawaiian Punch, Canada Dry, Schweppes, RC Cola, Diet Rite, Squirt, Peñafiel, Yoo-hoo, Rose’s, Clamato, Mr. & Mrs. T and other well-known consumer favorites.

Dr Pepper Snapple Group is an equal opportunity employer and affirmatively seeks diversity in its workforce. Dr Pepper Snapple Group recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. Equal Opportunity Employer. Minorities/Females/Disabled/Protected Veterans