Marketing Automation Manager

Client Reference Code: 190759
Position Overview / Objective:
This key member of the Enterprise Market Analysis team will play a critical, hands-on role in supporting internal Spectrum Enterprise Marketing customers with the Oracle Eloqua Marketing Automation system. As a dedicated resource, this Administrator will be responsible for day-to-day operations to include executing and maintaining the configuration, reporting, training, support, maintenance, and overall health of the Marketing Automation tool.

Key Responsibilities:
• Provide overall programming and technical support for the Marketing Automation system, along with guidance on tool impacts to the business;
• Perform day-to-day system maintenance and configuration to the Eloqua tool. Act as the first line of defense for proactive system monitoring (check daily reports and failed calls), as well as reactive problem resolution management with Oracle;
• Responsible for technical design activities to support business requests and work closely with teams to define, plus implement new functionality and product features;
• Provide feedback, guidance, and expertise to functional marketing team members and end business users on needs/requirements;
• Execute unit testing and support user acceptance testing for programs written in Eloqua; Update field integrations between Eloqua and SalesForce.com CRM as needed.
• Responsible for managing the underlying data inputs / structures that impact the Marketing Automation system in order to scale and perform reliably; Implement programs to populate/cleanse data fields as needed.
• Work closely with key internal stakeholders and Salesforce.com CRM team to develop customized reports to validate data loads and lead flow. Assist in the creation of dashboards that meet the specialized needs of end-user marketing clients to facilitate quick insights to further improve future campaign performance.
• Maintains general Eloqua housekeeping standards such as managing, auditing, and overseeing directory folder structures and asset naming consistency (segments, campaign names, canvases, reports, basic page tagging, etc.) as well as manages the creation of new segments and campaign canvases; Administers weekly Marketing Automation Governance committee meetings with marketing stakeholders to review proposed system/policy changes.
• Provisioning of Eloqua accounts (username / password) to internal TWCBC marketing clients in need of access to the tool in order to manage, execute, and report on marketing efforts launched out of the Eloqua Marketing Automation tool. Provide direct training to new internal users of the tool, as well as provision training/ support services provided by third parties.

Required Qualifications / Relevant Experience:
• Minumum of 2-3 years of Administration experience with Oracle Eloqua, Marketo, or similar Marketing Automation tools; additional related Marketing Cloud Products are a plus
• Preferred: Oracle recognized certification Oracle Marketing Cloud E10
• Solid understanding of web technologies, relational databases and multi-tier applications
• Salesforce CRM / Oracle Siebel CRM experience
• Ability to learn quickly in a dynamic environment and deliver on commitments in a timely manner
• Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
• Ability to extract and analyze data out of Oracle Eloqua to use for troubleshooting and reporting
• Analytical skills, to critically evaluate the information gathered from multiple sources, and reconcile conflicts. Ability to translate user requests into underlying system needs, and distinguish solution ideas from requirements
• Strong communication and presentation skills, with ability to comfortably work with a wide range of stakeholders across all levels of the organization including senior management at the Sr. Director and VP level

Required Education and Technical Proficiencies:
Marketing Automation experience is REQUIRED, Oracle Eloqua strongly preferred
MS Office Suite: high level of proficiency in Excel, PowerPoint, Word, and Access
Experience with database management applications a plus. Tools such as: Tableau, Business Objects, SAS, Teradata, MS SQL Server, or comfort with SQL coding preferred
BA/BS in quantitative or technical field required
Job Code : TWCMK0079 Mgr, Marketing Operations Exempt

190759BR