Mid Level/Senior/Lead B2B Lifecycle Marketing Specialist

Credit Acceptance is proud to be an award-winning company with local and national workplace recognition in multiple categories! Our world-class culture is shaped by dedicated Team Members who share a drive to succeed as professionals and together as a company. A great product, amazing people and our stable financial history have made us one of the largest used car finance companies nationally.

Our Support teams work with multiple departments in a dynamic environment that promotes flexibility and autonomy, while offering the opportunity to collaborate with a diverse group of professionals. We work to comply with our company standards, exceed customer expectations and drive our Great Place to Work culture. Through the consistent delivery of quality services and understanding the needs of our business, we develop innovative improvements as we strive towards our company's Big, Hairy, Audacious Goals!

Outcomes and Activities:

• This position will work from home; occasional planned travel to an assigned Southfield, Michigan office location may be required. However, this position is permitted to work at a Southfield, Michigan office location if requested by the team member.
• Synthesize customer research insights, segmentation data, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve marketing and business results.
• Drive ongoing growth campaign execution and testing initiatives for Credit Acceptance in digital and traditional marketing channels including but not limited to email, direct mail, social (paid and organic), paid search, display, SEO/content marketing and our site.
• Writes clear and concise creative briefs, test documents, test plans and strategies, driving continued performance and optimization against KPIs across channels.
• Leverage audience data to drive marketing innovations in segmentation, triggers, and channel strategies.
• Develop learning agendas and test plans to continually optimize creatives based on audience insights and in-market performance.

Knowledge and Skills:

• Fluent in business economics to understand where marketing creates leverage to drive growth.
• Can synthesize insights to identify new recommendations to improve marketing and business results.
• Experience developing an efficient and effective end-to-end funnel journey.
• Fluent in MarTech with a clear understanding of what capabilities can enable growth.
• Confident with interpreting analysis and structuring analytical requests.
• Hypothesis-led and data-driven in all marketing intent.
• Can break a strategy down into a structured testing plan / learning agenda.
• Can break a strategy down into an actionable plan that accelerates speed to market.
• Highly effective communicator who makes complex ideas easy to understand.
• Self-driven, motivated to help, and able to perform with minimal supervision in a team environment.
• Operates with a growth mindset, displaying a strong aptitude for expanding their skillset.

Requirements:

• Bachelor's Degree in Business, Marketing or Quantitative Field or equivalent experience.
• 1+ years (Mid Level), 3+ years (Senior) 5+ years (Lead) of B2B lifecycle marketing experience focused on building customer centric campaigns throughout the customer journey in a marketing organization of at least 20 (client-side or agency).
• 1+ years (Mid Level), 3+ years (Senior) 5+ years (Lead) of cross-channel orchestration- email, digital, direct mail, events.
• 1+ years (Mid Level), 3+ years (Senior) 5+ years (Lead) of marketing automation experience (Eloqua, HubSpot, etc.).
• 1+ years (Mid Level), 3+ years (Senior) 5+ years (Lead) of marketing experience in financial services or other highly regulated industries.
• 1+ years (Mid Level), 3+ years (Senior) 5+ years (Lead) writing creative briefs and partnering with creative teams.

Preferred:

• 1+ years (Mid Level), 3+ years (Senior) 5+ years (Lead) working with marketing technology platforms and tools.
• 1+ years (Mid Level), 3+ years (Senior) 5+ years (Lead) of experience in an agile operating model.
• Automotive industry experience.

Targeted Compensation: $75,000 - $150,000 base salary + an annual bonus plan.

INDCSMP

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Benefits

• Excellent benefits package that includes 401(K) match, adoption assistance, parental leave, tuition reimbursement, comprehensive medical/ dental/vision and many nonstandard benefits that make us a Great Place to Work

Our Company Values:

To be successful in this role, Team Members need to be:

• Positive by maintaining resiliency and focusing on solutions
• Respectful by collaborating and actively listening
• Insightful by cultivating innovation, accumulating business and role specific knowledge, demonstrating self-awareness and making quality decisions
• Direct by effectively communicating and conveying courage
• Earnest by taking accountability, applying feedback and effectively planning and priority setting

Expectations:

• Remain compliant with our policies processes and legal guidelines
• All other duties as assigned
• Attendance as required by department

Advice!

We understand that your career search may look different than others. Our hiring team wants to make sure that this would be a fit not just for us, but for you long term. If you are actively looking or starting to explore new opportunities, send us your application!

P.S.

We have great details around our stats, success, history and more. We're proud of our culture and are happy to share why - let's talk!

Required degrees must have been earned at institutions of Higher Education which are accredited by the Council for Higher Education Accreditation or equivalent.

Credit Acceptance is dedicated to providing a safe and inclusive working environment for all. As part of our Culture of Compliance, we are proud to be an Equal Opportunity Employer and value our culturally diverse workforce. All qualified applicants will receive consideration for employment regardless of the person's age, race, color, religion, sex, gender, sexual orientation, gender identity, national origin, veteran or disability status, criminal history, or any other legally protected characteristic.

California Residents: Please click for the California Consumer Privacy Act (CCPA) notice regarding the personal information Credit Acceptance may collect from you.

Play the video below to learn more about our Company culture.