Digital Outreach Manager

Position: Digital Outreach Manager

Department: Communications

Office Location: The ideal candidate is located in any of the following states or major metropolitan areas where Lambda Legal has an office: New York, NY (Headquarters);Atlanta, GA (Southern); Dallas, TX (South Central); Los Angeles, CA (Western);or Washington, DC.

Work Type Designation: Work from Home

• Per Lambda Legal's Work Location Designation policy, Work from Home, Work from Office, and Hybrid options are available with supervisor approval.
• Generally, employees can live in any of the states that fall within the Combined Statistical Area (CSA) boundaries of their Office of Record as long as they reside within three (3) hours of their Office of Record by ground transportation or ferry. Exceptions may be possible. These states includeCalifornia,Connecticut,Georgia,Illinois,Indiana,Maryland,Nevada,New Jersey,New York,Oklahoma,Pennsylvania,South Carolina,Texas,Virginia,West Virginia,Wisconsin, andWashington, D.C.
• Work from Office and Hybrid employees must be able to commute to the Regional Office as their schedule demands.

Reports to: Deputy Digital Director

Union Status:C2. This role is a union postion.

Annual Salary Range: $63,324 - $111,772. The salary for this role will be based on a step scale and will be determined by a candidate's years of relevant experience related to the position.

Travel: This position may require occasional regional travel.

FLSA Status: Non-Exempt/Full-Time

Supervisory Responsibilities: None

Who We Are

Lambda Legal is a national advocacy organization committed to achieving full recognition of the civil rights for the LGBTQ+ community and everyone living with HIV through impact litigation, education, and public policy work. Since 1973, Lambda Legal has used impact litigation and other advocacy tools to decriminalize same-sex relationships; challenge discrimination against LGBTQ+ people and people living with HIV in the workplace, in the home, in schools, in health care, and in the military; and protect LGBTQ+ families, including by winning and defending marriage equality. Our clients are not charged for legal representation or advocacy and Lambda Legal receives no government funding. Headquartered in New York City, Lambda Legal also has regional offices in Los Angeles, Chicago, Atlanta, Dallas, and Washington, DC.

We believe that serving the full breadth of the LGBTQ+ and HIV communities requires cultural competency and enthusiasm for diversity of all kinds. To be successful, we must approach our work with an understanding that discrimination based on sexual orientation, gender identity, or HIV status is not the only obstacle to achieving full formal and lived equality for LGBTQ+ people and everyone living with HIV; rather, we recognize the intersectional nature of discrimination, specifically including biases based on race, religion, national origin, gender, disability, education, and class. Considering this reality, we prioritize a proactive commitment to counteracting these biases and their compounding effects in the work we do, but also in how we work together as an organization.

Digital Outreach Manager:

The Digital Outreach Manager is a key member of the Communications Team and is responsible for leading the development of Lambda Legal's email program, strategically and creatively writing, executing, optimizing, and reporting on Lambda Legal's email advocacy and fundraising campaigns using Luminate. This position will report directly to the Digital Deputy Director.

Responsibilities:

• Manage and develop Lambda Legal's email program and strategy, including planning, writing, designing, executing, optimizing, targeting, and reporting.

• Actively finding opportunities for Lambda Legal to use email to accomplish advocacy and fundraising goals.

• Work with Lambda Legal Communications and Development staff, as well as consultants, to ensure messaging alignment and cohesion with the email program's goals across Lambda Legal's social media, website, direct mail, and other channels.

• Play a key role in managing the multiple relationships with Blackbaud Luminate support and represent the needs and concerns of team members across the Communications and Development departments.

• Strategically and creatively use email to drive growth in fundraising by understanding how and when the Lambda Legal Development team should use email to grow fundraising revenue.

• Understand the balance between staying informed on current email marketing best practices and growing Lambda Legal's unique, experimental voice to separate the organization from its competitors.

• Drive and manage acquisition campaigns that bring in new potential donors.

• Responsible for integrated campaign management by coordinating the development of landing pages for all email campaigns, including but not limited to petitions, legislative action, fundraising, and event registration pages.

• Train others to use and be the resident expert in Blackbaud Luminate and Raiser's Edge.

• Code and test HTML emails and when problems arise, be able to efficiently troubleshoot.

• Manage the shared Email Calendar with the events team to prevent overlap on deliveries and ensure no geo-market is overlooked or oversaturated. This includes training appropriate staff on best practices for place-holding campaigns on the calendar, providing technical support when needed, working with the events team to stage emails, and coordinating across Lambda Legal's six national offices with appropriate staff.

• Design and implement A/B and multivariate split tests. Strategize forward-thinking next steps for new ways to bring new stories to our current (and new) audiences by continuously expanding on segmentation best practices that serve as benchmark tools.

• Collect and analyze email metrics, including click-through rates, engagements, etc., and report trends and findings to different stakeholders through individual engagements and team meetings. Use metrics to inform and guide the strategy of the email program.

• Ensure Lambda Legal portrays compelling, untold stories about its clients and work that encourage audiences to take action by employing dynamic writing and storytelling skills.

• Demonstrate capabilities for message discipline and for narrative communications.

Qualifications:

• A qualified individual will have at least 3-5 years of previous email marketing experience for advocacy and fundraising alongside strong writing, strategic, persuasive, and technical skills.

• A candidate must be self-directed and self-motivated and comfortable and adept at working with a remote manager.

• Candidate possesses strong proficiency in Blackbaud Luminate and Raiser's Edge, or related platforms such as Engaging Networks, EveryAction, Salsa, Classy, Salesforce Marketing Cloud, and/or Constant Contact platforms. Experience developing workarounds to best leverage these platforms and a working knowledge of HTML coding a plus.

• An ability to interpret legal and policy matters/issues into digestible content.

• Interest in advocacy, LGBTQ+ issues, news, and pop culture is preferred

• Prior work on behalf of the LGBTQ+ community and/or people living with HIV and/or experience working with other historically marginalized communities (in a professional or volunteer capacity) is preferred.

Benefits:

We are pleased to offer competitive benefits for the hard work our employees do on behalf of our mission. A highlight of the benefits we offer include:

• Medical benefits that begin on your start date
• Dental, Vision, and Life insurance (effective 30 days from your start date)
• Short & Long-Term Disability plans (effective 30 days from your start date)
• 403(b) Retirement Plan (employer contribution and matching program begins after 90 days of employment)
• Paid Time Off:
  • Paid Vacation (15 Days)
  • Sick Leave (12 Days)
  • Personal Leave (3 Days)
  • Religious Observance Leave (3 Days)
  • Bereavement and Bereavement Anniversary Leave
  • Floating Holiday (1 Day)
• 12 paid holidays and 5 early office closures
• Flexible Spending Account (FSA/DC FSA) and Commuter Benefits
• Health Reimbursement Account
• $50 monthly mobile phone reimbursement
• Summer Fridays from Memorial Day to Labor Day
• Premium subscription to the Calm App
• Paid sabbatical after 7 years of service at Lambda Legal (4 weeks for non-exempt positions and 8 weeks for exempt positions)

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Read more about Lambda Legal's work on our and .

Lambda Legal believes in creating a more equitable playing field for applicants and values the depth of relevant skills built through successful education, work, and life experiences. If your background and skills are a close match for this position, you are strongly encouraged to apply.

Lambda Legal is committed to further building and maintaining a staff that reflects the full range of LGBTQ+, HIV-affected and allied communities, and is an equal opportunity employer. We value a diverse workforce and an inclusive culture. Lambda Legal encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship or immigration status, disability, veteran status, record of arrest or conviction, or any other characteristic protected by applicable law. Black people, Indigenous people, people of color, lesbian, gay, bisexual, queer, transgender and gender-diverse people, women, people with abilities in multiple languages, immigrants, people living with disabilities, protected veterans, and formerly incarcerated individuals and individuals living with HIV are all encouraged to apply.