Senior Manager - Market Research (Biotech) Remote

Myriad Genetics discovers, develops, and commercializes molecular genetic tests that determine the risk of developing disease, assess disease progression, and guide treatment decisions in Oncology, Women's Health, and Mental Health. We are a pioneer and leader in genomic research, and we are committed to advancing the science of personalized medicine as we refine and develop more products to address unmet medical needs.

The Sr Manager of Market Research will share organizational accountability to develop and execute the enterprise's market and voice of customer research program. The Sr. Manager of Market Research will sit in Commercial Strategy and Planning function, reporting into the Director of Market Intelligence.

• Driving client and competitor insights that influence product and experience design, by building a best-in-class market research program
• Deliver on clear, executable insights for executive leadership by mining quantitative and qualitative data
• Building, improving, and managing enterprise-wide responsibility of Myriad's Customer Experience (NPS) program
• Maintaining a timely, accurate and relevant insights into Myriad's market positioning across all Business Units

Responsibilities

• Ownership of annual cross-portfolio ATU study that informs all product level assessment for the year
• Ownership of annual Brand Equity research with assistance to socialize results among BUs, Enterprise and Executive leadership under the guidance of the VP of Commercial Strategy and the Director of Market Intelligence
• Advancing the Myriad Genetics Customer Experience (VoC/NPS) program across the enterprise, while fully owning the Loyalty survey component for the company
• Accountability for implementing the NPS program feedback loop and creating a system of accountability across the enterprise
• Aligning with key business, market and product teams to support research inputs that inform product designs and market launches, with shared ownership and responsibility of the primary research conducted to inform business cases
• Ownership of key vendor relationships, like Medallia and responsibility to program manage effective implementation of the tech stack (i.e., integration with Salesforce) in support of key business needs across the enterprise
• Support the commercial strategy team (VP and Director of Market Intelligence) with needs arising from ad hoc projects requested by leadership

Qualifications

Minimum Qualifications:

• Experience in market strategy and analysis and/or top-tier strategy consulting
• Experience in healthcare, pharma, or medical device marketing and or product research
• Bachelors/Master's Degree or equivalent
• Strong Market research experience (qualitative, and quantitative)
• Typically, at least 8 years of relevant experience, including experience in Project Management, Strategy (corporate, franchise, or product) and/or Marketing (enterprise or product).

Preferred Qualifications:

• Adept at market research design, execution and insight synthesis
• Able to triage complex business objectives into discrete questions that can be informed with primary and secondary market inputs
• Past experience with self-serve Market Research tools or platforms
• Past experience working with and owning Market Research vendor relationships (small and big)
• Past experience with CX program platforms, preferably with Certification in Medallia
• Past enterprise level experience or cross-matrixed organizational experience
• Strong organizational skills and leadership orientation
• Business acumen: critical thinking, analysis, problem solving skills and driving to insights
• Leadership: Demonstrated ability to establish and lead programs / teams
• Influence: proven ability to work with/influence across all levels and functions within the organization to achieve actionable results through others
• Agility: high degree of flexibility and the ability to work within a fluid, constantly changing environment.
• Proactive: thinks ahead with a focus on closely managing stakeholders to limit the element of surprise and unnecessary churn
• Self-starter: able to work as an independent contributor while networking across the organization