Director of Sales & Marketing

The Director of Sales & Marketing provides day to day leadership to sales, marketing and catering service associates to achieve resort revenue objectives with overall responsibility for achieving booking goals and property revenues. Responsible for the leadership and management of all aspects of revenue generation at the property to include direct sales, catering sales, food & beverage sales, and for managing all public relations, promotions and marketing efforts to optimize profit potential and further enhance the property's image.

ESSENTIAL FUNCTIONS:

• Drives, owns and supports all aspects of revenue generation for the property(s)
• Retain, lead, and grow talents of the team through constructive feedback and career focused learning opportunities.
• Generates data, analyzes and recommends strategies and actions within an assigned territory to impact business.
• Thoroughly prepares and provides recommendations with Business Reviews of revenue opportunities.
• Leads all property marketing channels for visibility, spend, and return on investment.
• Creates strategic marketing plan and supporting action items and measures effectiveness with adaptation to changing market conditions.
• Stays abreast of competition with strengths, weaknesses, opportunities, and threats in the local and regional set, and own STR reporting data analytics.
• Manages all departmental expenses, contracted vendor partners, and accurate budgeting/forecasting.
• Creates budgets and forecasting with sound well thought analysis to present to internal and external stakeholders.
• Develops year-round programming and activities generating visibility and revenue capture.
• Initiates new sales, prospects and qualifies leads and solicits potential clients.
• Hosts and entertain clients and maintain client accounts.
• Schedules and conducts site inspections and assists on team member site inspections where needed.
• Attends and supports trade shows pertinent to assigned areas and attend meetings, seminars and functions through membership in association(s).
• Provides overall day to day leadership support to the Sales & Marketing department.
• Maintains a working relationship with departments interacting with conferences, events and groups.
• Proactively serves as an ambassador for the sales department with written and verbal communication both intra and inter departmentally.
• Stays abreast of industry trends and makes recommendations of changes, which would affect operations.

PIc6e1d2ab32bc-31181-34140687