Regional Sales Director

Company Description

From 1946, people of the House of Parfums Christian Dior in France and around the world embody the spirit of excellence, creativity, and the unique savoir-faire of its creator, the couturier-perfumer Christian Dior. Revolutionizing the codes of French elegance and luxury with its perfumes, combining tradition and daring innovation in makeup and skincare, we reinvent every day the Dior style and affirm beauty and joy in its entirety.

Parfums Christian Dior invites you today to join its North America teams.

Parfums Christian Dior is part of the LVMH Group.

Job Description

POSITION OVERVIEW

The Dior Regional Sales Director is responsible for sharing the vision, implementing the execution and driving retail sales strategy with a brand first, omni-channel lens across multiple marketplaces and key cities within the region.  They lead a team consisting of Business Development Managers, Account Executives (AEs), Account Coordinators (ACs), Education Managers (EM) with a dotted line for development to Dior Show Artists (DSA) and other sales personnel. The Dior Regional Sales Director is responsible for strategic oversight and analysis of market and field trends with an Omni-Channel approach. Ensuring a seamless customer experience for Dior clients across all accounts and platforms, including Dior.com.

• Full-time

PRINCIPAL DUTIES AND RESPONSIBILITIES

Omni Channel Strategy

• Develop a plan to achieve/exceed omni sales goals for region based on expectations for sales and penetration. Responsible for overall execution of business strategies.
• Share the brand vision and strategy with the team and create a pathway for each individual to achieve this goal.
• Manage Business Development Managers to create Key City programs that align with Image and Volume Driver counters/accounts. 
• Work with Account Executives to create detailed plans by door that are aligned with the brand strategy to grow the total Dior business in their marketplace.
• Communicate brand-building opportunities that are brand first and Omni centric.
• Analyze and communicate competitors’ activities.

People Development and Management

• Coach, counsel, motivate, and develop a team of AEs and the BDM to ensure optimal sales performance, using appropriate resources and drive retail sales across all accounts and platforms, with a focus on client recruitment, retention through the retailer CRM systems.
• Review door performance with Account Executives and coach them on improvement strategies and tactics.
• Review key city performance with Business Development Manager and coach them on improvement strategies and tactics.
• Develop service, selling and CRM management skills of Account Executives, working with them during store visits in the field.
• Offer feedback and coaching to the Education Managers and Dior Show Artists in collaboration with the Education and Events departments.
• Promote Dior values and encourage creativity, innovation, and risk taking.

Financial Analysis and Budget Management

• Analyze sales performance and identify opportunity for growth and gaps for improvement.
• Manage freelance, T&E, and retail budgets for all doors and Account Executives in the territory.

Retailer Relationships

• Build relationships with stakeholders, including Regional Vice Presidents, Regional Merchants, District merchants, and Store Managers.
• Provide input into Key Account strategies based on knowledge of in-store activity and opportunities.

Perform all other job-related activities.

SUPERVISION RECEIVED

Regional Vice President

SUPERVISION EXERCISED

Business Development Manager

Account Executives

Account Coordinators

Training & Selling Specialists

Education Managers

Dior Show Artists (matrix with Education)

Qualifications

• 10+ years of multi-door sales experience in prestige cosmetics or retail
• Must be able to travel 20-60% of the time; hours of work must be flexible to meet job objectives
• Must be able to travel to out of market meetings with overnight travel at a minimum of 2 times a year.
• Prior experience with managing and driving retail results with Department Stores, Specialty retailers and Multi brand stores
• Proven experience in hiring, training, and developing sales personnel
• Strong understanding and knowledge of leading beauty and fragrance brands and their competitive positioning
• Strong understanding of operating practices of key Department Store and Specialty retailers
• Proficiency in Microsoft Office Suite programs
• Strong communication skills, both written and verbal
• Must have a valid driver’s license

Critical Skills Required:

• People Management: Strong leadership skills with the ability to lead, coach, and develop a team of sales personnel.
• Relationship Building: Ability to network actively and establish strong client relationships.
• Planning and Execution: Experience in developing innovative in-store events and creative solutions to operational issues.
• Business Analytics: Experience in using analytical metrics to assess business performance and create an action plan in response.
• Special Projects: The Dior Regional Sales Director will need to assist the local team with regular duties if there is an expectation of ownership of special projects in their Key City.

Additional Information

This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

All of your information will be kept confidential according to EEO guidelines.