Director of Marketing

Company Description

Want to join a company with a century-long tradition of innovation and entrepreneurial spirit that pushes the limits of the smart lighting industry? A company that requires employees to broaden their expertise to not only light urban environments but also deliver services for engaging and interactive public spaces. With a rich heritage in engineering, environmentally, economically, and socially sustainable lighting has always been part of our DNA. With connectivity more vital more ever, as Experts in Lightability™, we propose lighting infrastructure that will play a pivotal role in building Smart Cities. A family-owned Belgian company with headquarters in Brussels, we are present in over 70 countries on 5 continents.  
Will you take the challenge? Let’s light up the future together! 

Job Description

The Director of Marketing plays a pivotal role in shaping the future of our company by establishing and leading a new marketing function from the ground up. This individual will be tasked with the creation and execution of a comprehensive marketing strategy that aligns with our company’s growth objectives, enhances our brand presence, and drives market penetration for our product offerings. The role demands a strategic thinker with a robust understanding of both product marketing and marketing communications, capable of identifying the necessary resources and tools to build an effective marketing team.

This position is designed for an ambitious marketing professional who is eager to take on a senior role within a growing organization. The ideal candidate will possess a blend of creative vision and analytical prowess, with the ability to craft strategies that bridge the gap between our products and our customers. You will be responsible for budget management, team development, and leveraging data to inform marketing decisions, ensuring our messaging is compelling and coherent across all channels. This role offers the unique opportunity to make a significant impact, driving the establishment and success of the marketing function, with the potential to evolve into a directorial position as the company and team expand. Your leadership will not only shape the marketing department but also contribute to the overall direction and success of the company.

The Director of Marketing will work closely with the VP of Sales and Marketing, and global marketing functions, contributing to the development and implementation of marketing initiatives that resonate with our target audiences, foster customer engagement, and generate tangible business results.

Main responsibilities within the job (non-exhaustive list):

• Develop and implement a comprehensive marketing strategy that aligns with the company's objectives and growth plans.
• Establish the marketing function, identifying and acquiring the necessary resources and tools to build a robust strategy, and then the team to implement.
• Manage overall North American product portfolio and product life cycle management processes.
• Oversee all aspects of product marketing, including market research, voice of customer, product positioning, and messaging to ensure product-market fit and competitive differentiation.
• Lead marketing communications efforts to enhance brand visibility and awareness across various channels, including digital, print, and events.
• Design marketing communication strategies to better influence key stakeholders in the value chain (end users, lighting designers, landscape architects, distributors, contractors).
• Collaborate with the sales team to develop cohesive strategies that drive sales growth and enhance customer engagement.
• Manage the marketing budget, ensuring efficient allocation of resources for maximum impact on brand recognition and revenue generation.
• Utilize data analytics to measure and report on the effectiveness of marketing campaigns and strategies, adjusting as necessary to optimize performance.
• Create and provide visibility to critical KPI’s and leading indicators for the business.
• Foster a culture of creativity, innovation, and continuous improvement within the marketing team.
• Line manages the newly hired ‘Campaign Manager’ to ensure the development of digital marketing strategies, including SEO/SEM, email marketing, social media, and online advertising to reach target audiences effectively, and drive consistent, high-quality leads into the sales organization.
• Create compelling content for marketing collateral, websites, and social media platforms that communicates the value proposition of our products and services.
• Plan and execute promotional events and trade shows to showcase our products and connect with customers and industry partners.
• Work closely with global product development teams to ensure the seamless launch of new products into the North American market.
• Advocate for the customer within the company, ensuring that customer insights and feedback are incorporated into global product development and marketing strategies.
• Develop and maintain relationships with external partners, vendors, and media agencies to enhance marketing efforts.
• Ensure brand consistency across all marketing materials and channels, reinforcing the company's identity and values. Work closely with the sales team to ensure brand consistency is understood in all customer facing functions.
• Monitor market trends, consumer behaviors, and competitive activities to inform strategic decisions and maintain a competitive edge.
• Engage with customers and stakeholders through various platforms to gather feedback, build community, and strengthen customer loyalty. Introduce social media ‘listening’ to the marketing mix to ensure that online industry views are represented and understood.
• Support the local General Managers and sales leadership on pricing strategies.
• Provide leadership and direction to the marketing team, setting clear objectives and KPIs, and offering mentorship and professional development opportunities.
• Drive the evolution of the marketing department, positioning it for potential expansion into a directorial role as the company grows.

Qualifications

• Bachelor’s degree in Marketing is strongly preferred; MBA considered a plus.
• 7+ years of overall marketing experience which includes ownership of product life cycles.
• Minimum of 5+ years leading a marketing team in a business with highly technical products within a B2B environment.
• 5+ years of relevant digital marketing experience targeting stakeholders in the architect, building or construction industries, or similar.
• Minimum of 5+ years of extensive marketing experience with a proven track record in customer acquisition, engagement and retention.

• Languages: English; French considered a plus.

• A hands on leader who is willing to roll up their sleeves.
• Servant leadership mindset.
• Strong technical acumen.
• Demonstrated strategic planning capabilities.
• Deep knowledge of stage gating processes and product life cycle management.
• Accomplished digital marketer.
• Exceptional project management skills.
• Superior communication skills and the ability to motivate across all levels of an organization.
• High levels of integrity, self-awareness and humility.
• Ability to build long term partnerships across multiple cultures.
• A passion for serving customers and exceeding their expectations.

• Recurring travel required (~20-25%) both domestic and international.

Additional Information

At Schréder, every employee is valued for his or her skill set. We actively look for and choose employees based on their experience and the value they bring to the company. 

What we have waiting for you 

• A positive work environment : You can expect to work in an environment that is safe, supportive, and free from discrimination or harassment.  
• Flexibility at work : For all functions that allow it, we encourage hybrid working, as working in person and remotely has benefits.  
• Growth opportunities : You will be part of a global company that encourages your employees to learn and develop daily and pursue their career goals at Schréder. Our soul is entrepreneurial, so take some risks, allow yourself to get out of your comfort zone and grow with us! 
• Open communication : We encourage open communication between employees and managers and feedback and suggestions between all organisational levels. 
• Shared purpose : If you will be here with us, we share the same values.  
• Deeper connections : We are friendly and open to those who arrive, see great value in our differences and diversity, and work together with trust and collaboration. 

In addition to a competitive and attractive compensation package, we offer flexible working hours, structural homeworking, a market competitive salary, performance bonus, pension provision, medical insurance and a laptop.

Commitment to Diversity & Inclusion