Marketing Coordinator

Our Marketing Coordinators report to the Marketing Manager and is expected to be proactive team member who is self-motivated in implementing the day-to-day operations of the marketing department. The Marketing Coordinator assists in executing strategy and regularly communicates with external audiences through various channels, including print, web, and social media.

ESSENTIAL FUNCTIONS

• Update attorney biographies
• Update the firm’s website content, including posting attorney accomplishments and news
• Write press releases and interact with newspapers, magazines, etc.
• Draft news items for the firm website, intranet, and internal communications vehicles
• Interact with the firm’s public relations agency to promote firm attorneys in the press
• Develop ads and related information to be placed in event program books (such as charity dinners)
• Update and maintain LinkedIn profiles for all lawyers
• Update and maintain Facebook and Twitter presence daily
• Assist lawyers in writing and maintaining daily blogs for different practice areas
• Coordinate and plan Firm Retreat, Firm Picnic, Annual Partners Meeting, and other events
• Coordinate and plan receptions at the Firm
• Coordinate and plan luncheon and breakfast business development events at the Firm
• Serve as the main point of contact with legal guides and directory organizations, including Martindale-Hubbell, Chambers, and Super Lawyers, coordinating submissions to surveys, legal directories, and key awards and rankings
• Manage and develop internal databases for tracking client and potential client contacts
• Develop social media strategies with the Marketing Manager
• Prepare business development materials, including drafting pitches, collaborating with attorneys on proposals, managing and submitting responses to Requests for Proposals (RFPs)

QUALIFICATIONS

To be successful, an individual must be able to perform each essential duty satisfactorily. The requirements below represent the required knowledge, skills, and abilities.

• Proactive and self-motivated
• Excellent organizational skills and attention to detail
• Possess an innovative spirit
• Positive, direct communication style
• Able to multitask and juggle competing deadlines
• A "Get it Done" attitude

EDUCATION AND EXPERIENCE

• Bachelor's Degree in Marketing, Communications, or a similar course.
• Marketing-related experience within a professional services industry. Familiarity with marketing professional services to the general public, preferably with law firms, and consistent with attorney rules of professional responsibility.
• Familiarity with and fluency in various marketing mediums, including website design, SEO, and social media marketing through Twitter, Facebook, LinkedIn, blogs, online video, and related media.
• Computer skills, including knowledge of Microsoft Outlook, Word, Excel, and PowerPoint, and preferred experience with the Adobe Creative Suite (or comparable graphic expertise).

LANGUAGE SKILLS

• Knowledge of grammatical rules for the English language and strong spelling skills.
• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
• Strong attention to detail. Ability to effectively present information and respond to questions from attorneys, clients, coworkers, and the general public.

The position requires physical attendance in the office with core hours of 9:00 A - 5:30 P.

Shutts is an equal opportunity employer.