Email Marketing Coordinator

Midwest Tape | hoopla

Onsite in Holland, Ohio and transition to hybrid after training period.

Full-time, M-F 8:30am-5pm

For over 30 years, Midwest Tape has served libraries and their patrons with unparalleled access to the best content available in the media world. Our digital offering, hoopla Digital, combines the media and library expertise of Midwest Tape with the latest in web and mobile technology, delivering an all-in-one experience to the library world. As hoopla continues to grow on a global scale, we are expanding our team.

At Midwest Tape, we know our people are the reason for our success. We value our employees and believe in empowering them to help them thrive. We offer competitive pay and benefits, a healthy work/life balance, and appreciation for a job well done

Position Summary:

Midwest Tape and hoopla Digital are looking for a talented email marketing coordinator who is passionate about email marketing. Responsibilities include concepting, writing, and creating email campaigns and landing pages for B2B efforts in Salesforce Pardot Lightning. Day-to-day tasks will include working with stakeholders to build out email calendars, draft compelling copy, execute email builds, test, and assist with Salesforce Landing page creation. A working knowledge of html will be helpful. The ideal candidate will also have a deep appreciation for public libraries. We are proud to serve public libraries globally and are seeking like-minded individuals who want to join our team to help libraries continue to provide increasing value to their patrons and communities.

Primary Duties and Responsibilities:

To perform this position successfully, an individual must fulfill the knowledge, skill, and/or ability requirements listed below.

• Assist the email platform manager on day-to-day today activities including planning, development, deployment, and reporting across various digital platforms.
• Collaborate with broader Marketing team and other key company stakeholders across departments.
• Work with internal and external resources to develop compelling and effective emails.
• Support an environment of transparency and continual optimization.
• Assist in performance reporting leveraging available metrics in the continual optimization of messaging, partnering with internal and external analytics resources as needed.
• Convey and foster a sense of community and build our following based on valuation content and mutual sharing.
• Maintain up-to-date knowledge on new and developing email trends.
• Seek out and maintain expert-level knowledge of current events as well as relevant industry-specific trends.
• Follow all policies and procedures.
• Perform all other functions as required, including any work assignments relating to the efficient flow of work within Midwest Tape.

Skills:

• Expertise in using MS Office software and Internet research and scheduling tools.
• Have a good knowledge of email marketing principles including segmentation and multi-channel drip campaigns.
• Ability to multi-task effectively under pressure, time and resource management.

• Must be comfortable gathering and reporting technical information to stakeholders.
• Solid organizational and detail skills with the ability to manage and prioritize multiple projects and meet established deadlines.
• Ability to work well in team and individual environments – self-motivated and flexible.
• Excellent follow-up and follow-through skills.
• Knowledge of current events, specifically related to entertainment with a focus on publishing and video.

Required Education Requirements:

• Bachelor’s degree in Marketing, Business, Journalism, related field or equivalent experience.

Preferred Experience:

• 1-2 years of experience of professional or internship experience
• Experience with planning, testing, launching, monitoring, optimizing and measuring digital marketing campaigns preferred.
• Knowledge in the company’s email platform Salesforce Pardot and html.
• Proficiency in using personal computer and various office software packages including word processing, spreadsheet, presentation, calendaring, and email management.

Physical Requirements/Work Environment:

The work environment characteristics and physical demands described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to regularly sit for extended periods of time.
• Ability to perform repetitive type tasks.
• Physically able to be present for meetings, presentations, and trainings.

Benefits:

• Medical, dental, & vision insurance
• 401k + match
• Profit sharing
• Paid vacation and personal time
• Flex time
• 10 paid holidays
• Company performance bonus
• Holiday bonus
• Training & career development opportunities

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.