Dunkin'

Dunkin' Donuts LLC, also known as Dunkin', is an American multinational coffee and doughnut company, as well as a quick service restaurant. It was founded by William Rosenberg in Quincy, Massachusetts, in 1950. The chain was acquired by Baskin-Robbins' holding company Allied Domecq in 1990; its acquisition of the Mister Donut chain and the conversion of that chain to Dunkin' Donuts facilitated the brand's growth in North America that year. In 2019, the chain began rebranding as a "beverage-led company", and was renamed Dunkin'. 

With approximately 12,900 locations in 42 countries, Dunkin' is one of the largest coffee shop and donut shop chains in the world. Its products include donuts, bagels, coffee, and the famous "Munchkins" donut holes. Furthermore, 100 percent of the 10,000+ Dunkin' Donuts stores located around the world are franchisee-owned and operated.

Website

http://dunkindonuts.com/

Number of employees

Through its franchisees and licensees, the Dunkin’ brand employs approximately 270,000 people worldwide. 

Date founded

William Rosenberg founded Dunkin' Donuts in 1950. He conceived the idea for the restaurant after his experiences selling food in factories and at construction sites, where donuts and coffee were the two most popular items. By 1954, Mr. Rosenberg had opened a total of five Dunkin' Donuts shops, and had been featured as a young entrepreneur in national publications such as The Saturday Evening Post and Coronet magazine. The restaurant was successful, and by 1955 Rosenberg started selling franchises to other restaurateurs.

In 1963, Rosenberg's son Robert became CEO of the company at age 25, and Dunkin' Donuts opened its hundredth location that year. Dunkin' Donuts was a subsidiary of Universal Food Systems at the time, a conglomerate of 10 small food-service businesses, and Dunkin' Donuts locations varied greatly in their menu options, with some selling full breakfasts and others serving only donuts and coffee.

In the following years, the other businesses in the Universal Food Systems portfolio were sold, and the company was renamed to Dunkin' Donuts. The menu and shop format was standardized, and various new menu items were introduced. The chain was acquired by Baskin-Robbins owner Allied Lyons in 1990. By 1998, the brand had grown to 2,500 locations worldwide with $2 billion in annual sales. Dunkin' Donuts expanded in the 1990s by buying out two rival chains, Mister Donut and Dawn Donuts. In December 2005, Dunkin' Donuts and Baskin-Robbins were sold to a private equity consortium of Bain Capital, Carlyle Group, and Thomas H. Lee Partners for $2.4 billion. By 2010, Dunkin' Donuts' global sales were $6 billion.

In January 2018, Dunkin' Donuts began to open new concept locations, featuring modern decor, cold beverages on tap and a single-cup brewing machine, more packaged take-out options, and dedicated pick-up lines for mobile ordering inside and in the drive-thru. In addition to this rebranding as a “beverage-led company”, the company was renamed to simply “Dunkin'.”

Company mission statement

The original mission statement, which was referred to as the “philosophy”, of Dunkin’ Donuts came straight from the founder. William Rosenberg told his employees to "make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores.” Today, because 100 percent of the 10,000+ Dunkin' Donuts stores located around the world are franchisee-owned and operated, each individual Dunkin’ Donuts store has its own mission statement that is guided by Dunkin’s 12 Values and Principles. The Dunkin’ Brands Values and Guiding Principles are:

Honesty - Embrace the truth about oneself and the world.

Transparency - Demonstrate openness and vulnerability.

Humility - Acknowledge own mistakes and commit to learning.

Integrity - Say what you think and do what you say.

Respectfulness - Honor the dignity, inclusion, and diversity of others.

Fairness - Do what is right based on common principles.

Responsibility - Make yourself accountable to the community.

Guiding Principles

Leadership - Responsibility with passion at every level.

Innovation - Excellence in everything we do.

Execution - Ownership, and accountability for results, success, and failure.

Social Stewardship - Demonstration of good corporate citizenship and responsibility to all constituencies.

Fun - Approach every challenge with enthusiasm, energy, and excitement. "Celebrate every step of the way!”

Industry

Dunkin'  is considered one of the coffeehouse restaurants that are included within the fast food restaurant industry.