The likeness of the founder, Colonel Harland Sanders is still a part of the company’s main logo and he has become a part of pop culture. Colonel Sanders opened the first KFC in 1930 and he quickly saw the opportunity to sell franchises and grow the company. While hamburgers tended to rule the fast food industry, he was able to challenge this norm and make fried chicken a success.
Sanders is also credited with being one of the first to take fast food internationally. As early as the mid-1960s, KFC was moving into Canada, Mexico, the United Kingdom and Jamaica. In 1987, KFC opened in China, which is now the company’s largest market.
While the restaurant was originally named Kentucky Fried Chicken, this was abbreviated to KFC in the 1990s to try and project a healthier brand image. KFC is known for its slogan “It’s Finger-Lickin’ Good!”
Website URL https://www.kfc.com/
Number of Employees With over 22,620 locations in 150 countries across the globe, it is difficult to determine an exact number of KFC employees. However, as the second-largest restaurant chain, you can imagine that the numbers could reach the hundreds of thousands. Date Founded The first KFC was opened on March 20th, 1930, in North Corbin, Kentucky. The first franchise location was opened on September 24th, 1952, in Salt Lake City, Utah. Today, the company’s U.S. division headquarters is in Louisville, Kentucky, while the global branch of the business is based out of Dallas, Texas.
Mission Statement While KFC doesn’t have a detailed mission statement, they do have what they call “house rules”:
“Be your best self. Make a difference. Have fun.”
KFC has been an example of excellent marketing strategies, but their success is based on providing quality, crave-able food without all the gimmicks. They have created comfortable and inviting restaurants and continue to update and expand their menu to address trends and customer behavior. The company continues to follow the values that the Colonel first introduced, which attracts employees with a passion for food and customer service and has allowed the company to continue to expand and remain dominant in the competitive fast-food industry.