Mgr, Social Media Job - Full-time

Posting Job Title:Mgr, Social Media
Requisition #: 155205BR
Posting Location: Syracuse, NY, US
Alternative Locations: United States - New York - New York, United States - North Carolina - Charlotte, United States - Texas - Austin;Charlotte, North Carolina, United States;Austin, Texas, United States
Area of Interest:Editorial
Position Type: Full Time

Posting Job Description

Summary of Role: The Social Media Manager will oversee social media strategy for Time Warner Cable ' s local news, local sports and local programming. The successful candidate will develop campaigns and tactics that engage followers while promoting content on the networks that drive awareness, demand, and viewership to the channel, websites and mobile apps. He/she will play a hands-on role in managing Facebook, Twitter, and other social media presences for the channels. The Social Media Manager must be well-versed in social media marketing and analytics and have strong editorial judgment and writing skills. . He/she will champion social media efforts with other TWC areas as appropriate including Marketing, Communications, Media Sales and others as required. The successful candidate will have a strong passion for sports, local news and other local community programming with a keen understanding of both high school sports and journalism best practices.

Essential Job Functions

● Spearhead the development and execution of a social media strategy for Time Warner Cable ' s local news, local sports and local programming channels in conjunction with a social media committee.

● Work with television producers, digital content producers, and marketing team members to develop campaigns and tactics that engage followers while promoting content on our channels and digital properties.

● Liaise with social media leads in other TWC areas to further reach of efforts and support company-wide initiatives

● Manage day-to-day incoming and outgoing communication on Facebook, Twitter, and other social media platforms for the local news, local sports, and local programming groups.

● Work with Digital Content Producers to ensure applicable campaigns and tactics are successfully executed for editorial, marketing and sales business units.

● Analyze campaigns and translate data into recommendations and plans.

● Track and report key performance indicators and provide recommendations to improve social media reach and effectiveness.

● Build relationships and develop initiatives with network talent, partners, and influencers to amplify social messaging.

● Develop concepts and mockups for communications, online content, and social posts.

● Work with ad sales team to develop co-branded/sponsored campaigns.

● Keep a pulse on new trends, platforms, and best practices.

● Possess strong written and verbal communications skills.

● Travel as required, depending upon project needs.

● Perform other duties as assigned.

Position Requirements:

Knowledge & Experience

● 4 - 6 years of digital publishing experience, prefer at least 4 years experience with social media working within a local sports, local news or local programming television environment

● Strong grasp of social media marketing tactics and a proven track record in developing and executing successful campaigns and talent, partner, and influencer outreach initiatives

● Understanding of social media analytics and SEO with the ability to make data-driven decisions

● Strong editorial judgment and writing skills with the ability to work for a corporate brand with defined policies/guidelines

● Experience with social media software (e.g. HootSuite, TweetDeck, Social News Desk) and photo editing software (e.g. Photoshop); knowledge of HTML and CSS is a plus

● Passion for high school sports and news programming with experience in journalism and TV or print news

Formal Education & Certification

● Bachelor ' s degree required

Personal Attributes

● Team player with a positive, enthusiastic attitude

● Experience working in a team-oriented, collaborative environment

● Ability to elicit cooperation from a wide variety of sources, including upper management, other departments, and partners

● Strong communication, interpersonal, and problem solving skills

● Highly motivated and results-oriented

● Creative and assertive

● Flexible during times of change

● Must be willing and able to learn, understand, and grow with the business

● Able to work flexible hours, nights, holidays and weekends

Work Conditions

● Sitting and/or standing for extended periods of time

● Long days may be required to meet deadlines

● Dexterity of hands and fingers to operate a computer keyboard, mouse, and to handle other computer components

● On-call availability for 24x7, 365 days per year

FCC Unit_TWC: NWNYC
Controlling Establishment ID: 00234 - Syracuse 815 Erie Blvd

More on TWC:
Time Warner Cable reaffirms its commitment to providing equal opportunities for employment and advancement to qualified employees and applicants. Individuals will be considered for positions for which they meet the minimum qualifications and are able to perform without regard to race, color, gender, age, religion, disability, national origin, veteran status, sexual orientation, gender identity, current unemployment status, or any other basis protected by federal, state or local laws.

Time Warner Cable is an Equal Opportunity Employer - Minority/Female/Disability/Veteran/Current Unemployment Status