Marketing Specialist

This mid-level position markets our Integrated Business Solutions (IBS) program through developing and implementing campaigns, tracking sales data, maintaining databases, and preparing reports. The Marketing Specialist creates and delivers marketing activities and materials, manages projects, and ensures company message is consistent.

Responsibilities

• Creates marketing and advertising strategies, plans, and objectives. Develops and implements marketing communications and advertising campaigns by assembling and analyzing sales forecasts. Plans and organizes promotional presentations. Creates thought leadership materials.
• Ensures marketing material is creative and supports company strategies. Creates, edits, and distributes marketing materials, brochures, and sell sheets. Oversees promotional materials by coordinating requirements with graphics department, inventorying stock, placing orders, and verifying receipt. 
• Supervises social media outreach and develops content for company social media websites. 
• Promotes services through public relations initiatives such as press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals.
• Improves communication by focusing on plan and strategy. Develops and executes communications strategy for company, contacts, and customer references. Manages email and direct mail campaigns. Creates and distributes customer surveys.
• Provides sales data, market trends, forecasts, account analyses, new product information, and customer requests to department sales team. Tracks product line sales and costs by analyzing and entering sales, expense, and new business data.  Prepares marketing reports by collecting, analyzing, and summarizing sales data. Researches and manages national lead database for sales team through customer relationship management tool.
• Researches media coverage, industry trends and competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising. Maintains research databases.
• Monitors budgets by comparing and analyzing actual results with plans and forecasts.  Works with manager and business units to determine event budget and manages expenses to that budget. 
• Plans meetings and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists. Updates and manages event calendars. Arranges booth shipping and return.

Qualifications

• 5 years of experience with creating and maintaining marketing materials.
• Degree or equivalent marketing and project management experience.
• Must be proficient in Microsoft Word, Excel, and PowerPoint.
• Must be well organized and manage time effectively.
• Must be technologically astute.
• Customer focused with strong interpersonal skills.
• Experience with managing projects including prioritization of tasks and meeting deadlines.
• Has passion to increase knowledge by participating in educational opportunities and reading trade publications.
• Must be able to constructively create effective solutions.
• Travels less than 5% of the time.
• Work is performed in a typical office environment.

Closing Statement

In the 1920's, America fell in love with the automobile. More and more vehicles began traveling the roads, creating a need for an auto parts distribution system that could keep pace with the demand to keep our automobiles running. In 1925, NAPA was founded to meet those needs. Since then, we've sped our way to become a powerhouse in the auto parts industry. Fueled by the popularity of the automobile, our name can now be seen on over 5,800 stores, 58 distribution centers, and 13,000 NAPA AutoCare facilities across the country, and we're not stopping there.

Our 80 years of experience has made us an industry leader, but don't let our age lead you to believe we can't keep up with the changing times. We're not your grandfather's NAPA. As our vehicles become more advanced, we've adapted our business in ways that allow us to stay ahead of the curve. We're constantly updating our inventory of over 500,000 parts, opening new stores, reaching out to customers in new ways, and most importantly, we're hiring new talent to join our ranks.

It's an exciting time to join our team and we need people like you to help us accelerate our business into the future. Our growth depends on the dedication and enthusiasm of our employees. At NAPA, we want to continue to expand our presence, but at the heart of our business we just love automobiles. That's probably one of the reasons you're visiting this page. You share our passion to help customers, both retail and wholesale, keep their vehicles running. At NAPA, you'll be part a team that's building on an 80-year legacy of NAPA KNOW HOW, backed by the best employees in the world.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.