Marketing Automation Manager - West Valley City, UT

Energize your career with one of Healthcare's fastest growing
companies.  

You dream of a great career with a great company - where you can
make an impact and help people.  We dream of giving you the opportunity to
do just this.  And with the incredible growth of our business, it's a
dream that definitely can come true. Already one of the world's leading
Healthcare companies, UnitedHealth Group is restlessly pursuing new ways to operate
our Service Centers, improve our Service levels and help people lead healthier
lives. We live for the opportunity to make a difference and right now, we are
living it up.

This opportunity is with one of our most exciting business areas:
Optum - a growing part of our family of companies that make UnitedHealth Group
a Fortune 14 leader.

Optum helps nearly 60 million Americans live their lives to the
fullest by educating them about their symptoms, conditions, and treatments;
helping them to navigate the system, finance their Healthcare needs, and stay
on track with their Health goals. No other business touches so many lives in
such a positive way. And we do it all with every action focused on our shared
values of Integrity, Compassion, Relationships, Innovation, and Performance.

Optum
is searching for a rock star that thinks like a marketer and has the passion
and the capabilities to build the technology foundation that will drive
marketing innovation and scale. Our ideal candidate is an expert in getting the
most out of marketing automation systems to fuel innovative and effective
marketing campaigns as well as build a rock solid operating infrastructure for
our leads, database, reporting & analytics. You should be an analytical and
operational thinker, naturally curious and interested in creating new best in
class, leading edge marketing methods and processes.

• Serve as the Marketing Services Go-to
  expert on the Marketing Automation Tool (MAT).
• Administer, maintain and support MAT.
• Streamline MAT backend workflows,
  integrations and import/export processes.
• Troubleshoot and solve MAT
  application issues and/or deficiencies.
• Collaborate extensively with the
  Demand Generation team to offer solutions and Best Practice guidelines for campaigns,
  emails, forms and landing pages.
• Lead data integration efforts with
  our CRM platform, Salesforce.com, including audience targeting and list
  generation, personalization, lead scoring and campaign reporting.
• Support and advance our continuous
  campaign optimization efforts, including analyzing campaign results and tests,
  gleaning insights from the results and actively contributing new ideas for
  future tests and program enhancements.
• Collaborating on process automation,
  including trigger based campaigns, auto-responders, and nurture programs.
• Collaborate
  extensively with the Analytics team on data quality and governance on MAT
  inputs/outputs used across various reporting platforms.
• Must
  have the ability to apply segmentation, a/b
  testing, and personalization strategies.
• Obtain a basic familiarity with web
  based analytics systems. Adobe Analytics experience preferred.

• High School Diploma/GED.
  
• 2+ years of hands-on experience with
  a marketing automation platform such as Eloqua, or Marketo, or an email
  platform like Responsys or ExactTarget. Eloqua experience preferred.
• 2+ years of experience with a CRM
  platform used for managing client and prospect databases and report on campaign
  execution and effectiveness. Salesforce.com experience preferred.
  
• 1+ year of experience with basic
  HTML knowledge and web development proficiency, including best practices for
  cross-client compatibility/consistency.  Sound design sense and creative
  sensibility.
• 3+ years of experience in Microsoft
  Office, including Word, Excel, and PowerPoint.

Careers
with Optum. Here's
the idea. We built an entire organization around one giant objective; make the
health system work better for everyone. So when it comes to how we use the
world's large accumulation of health-related information, or guide health and
lifestyle choices or manage pharmacy benefits for millions, our first goal is
to leap beyond the status quo and uncover new ways to serve. Optum, part of the
UnitedHealth Group family of businesses, brings together some of the greatest
minds and most advanced ideas on where health care has to go in order to reach
its fullest potential. For you, that means working on high performance teams
against sophisticated challenges that matter. Optum, incredible ideas in one
incredible company and a singular opportunity to do your life's best
work.SM

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.