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Retail Marketing Project Leader: Green Grass/Key Account Channel
•30 days ago
| Hours | Full-time, Part-time |
|---|---|
| Location | carlsbad, California |
About this job
Country: United States Job Function: Marketing & Communications
State / Province: California Position Type: Full time
City / Location: Carlsbad Brand: TaylorMade
Relocation: No
The Greens of St. Andrews are a long ways from the local front nine, but the feeling at the tee is exactly the same. We don't make equipment for professionals or amateurs; we make equipment for golfers. We know that in a game of inches, what matters isn't the name of the course, but a love of the game. Our clubs, and everything else we make, blend a commitment to golf's history with a drive to bring modern ideas to life. At TaylorMade Golf, vision meets precision.
TaylorMade is a place for those who value innovation and never stop seeking ways to push performance forward and improve the game, while always honoring its tradition and its origins. A passion for competition, both on and off the course, defines the way we approach our work. We believe that true golf people make the best golf products. And that's why the best players in the world play with TaylorMade
Position Summary
With limited supervision, this position will coordinate retail marketing efforts at Key Account retailers (RKA) in the US, providing marketing services that ensure the TaylorMade and Adams brand image meets guidelines and objectives. Coordinates and develops the execution of branded communication materials for product launch activation, retail training & education, and consumer events/experiences for account-specific initiatives. Scope of coverage includes TaylorMade and Adams brands -- Equipment, balls and accessories.
Programs include, but are not limited to, product launch activation (developing/deploying assets in-store/web/email/print/etc), training tools, store events such as demo/promotions/athlete appearances, retail footprints & shop-in-shops, account-specific co-op initiatives such as advertising/PR, sales contests and incentives, etc. Also includes marketing support/programming for green grass (management groups & HPS), the corporate channel
Essential Functions/Responsibilities
* Serve as primary marketing liaison between global marketing and TaylorMade/Adams sales team/accounts for Key Account, Green Grass, and Management Groups facilitating opportunity recognition, solution implementation, communication processes and problem solving as needed. Specific focus on delivering consumer and customer experiences around key product launch periods.
* Make go-forward recommendations to the brand and retail marketing team in the development and execution of TaylorMade and Adams consumer-facing marketing programs to be implemented across retail channels.
* Partner with Product Marketing (equipment, ball, accessories) and Sales to maintain up-to-date knowledge of product portfolio, account assortment plans, distribution strategies and sell-thru.
* Support retail training content & product education experiences with experiential team as needed
* Partner with Brand Marketing to maintain consistent messaging and identity in all account-specific marketing materials
* Partner with Visual Merchandising & Environments lead to initiate briefs and execute retail programs by providing logistical support, e.g. coordinating distribution lists, account approvals and implementation.
* Partner with Experiential team on developing and executing promotional assets and coordinate events as needed.
* Troubleshoot and resolve day-to-day issues or problems that affect marketing projects.
* Coordinate internal and account feedback and approvals for assigned projects.
* Manage and reconcile project budgets.
* Performs other responsibilities as required
Education, Training, Professional Certification and Work Experience:
* Bachelor's degree in marketing, advertising or related field preferred.
* 2-3 years of brand or retail marketing experience within a consumer goods company, or equivalent account management experience
Knowledge and Skills Requirements
* Solid understanding of account relationships and business transactions
* Broad understanding of brand management and how all facets of the marketing mix can influence consumer behavior, market performance, competitive dynamics, etc.
* Ability to identify in-market opportunities, define success criteria, develop an execution plan, manage to completion, measure outcomes, apply learning/insights
* Strong communication, negotiation and presentation skills, with highly developed attention to detail and follow-through
* Ability to work across teams and manage priorities to accomplish multiple tasks is required.
* Experience managing individuals and/or cross-functional teams is preferred.
* Passion for sports required, with passion/interest/knowledge for golf preferred
* Excellent computer skills (Excel, Power Point, Word)
Work Environment/Physical Requirements
* Light physical effort equal to frequent lifting or moving of lightweight materials
* Office environment
* Regular travel required (estimated 25%)
* Regularly required to sit or stand, bend and reach.
The above Essential Duties & Responsibilities list includes those duties and responsibilities for which the position exists and which must be satisfactorily performed in order to be successful in the position. However the job description is not intended to be an all-inclusive listing of work requirements.
Posting Notes: Carlsbad || California || United States || || TaylorMade || Americas || No Selection
State / Province: California Position Type: Full time
City / Location: Carlsbad Brand: TaylorMade
Relocation: No
The Greens of St. Andrews are a long ways from the local front nine, but the feeling at the tee is exactly the same. We don't make equipment for professionals or amateurs; we make equipment for golfers. We know that in a game of inches, what matters isn't the name of the course, but a love of the game. Our clubs, and everything else we make, blend a commitment to golf's history with a drive to bring modern ideas to life. At TaylorMade Golf, vision meets precision.
TaylorMade is a place for those who value innovation and never stop seeking ways to push performance forward and improve the game, while always honoring its tradition and its origins. A passion for competition, both on and off the course, defines the way we approach our work. We believe that true golf people make the best golf products. And that's why the best players in the world play with TaylorMade
Position Summary
With limited supervision, this position will coordinate retail marketing efforts at Key Account retailers (RKA) in the US, providing marketing services that ensure the TaylorMade and Adams brand image meets guidelines and objectives. Coordinates and develops the execution of branded communication materials for product launch activation, retail training & education, and consumer events/experiences for account-specific initiatives. Scope of coverage includes TaylorMade and Adams brands -- Equipment, balls and accessories.
Programs include, but are not limited to, product launch activation (developing/deploying assets in-store/web/email/print/etc), training tools, store events such as demo/promotions/athlete appearances, retail footprints & shop-in-shops, account-specific co-op initiatives such as advertising/PR, sales contests and incentives, etc. Also includes marketing support/programming for green grass (management groups & HPS), the corporate channel
Essential Functions/Responsibilities
* Serve as primary marketing liaison between global marketing and TaylorMade/Adams sales team/accounts for Key Account, Green Grass, and Management Groups facilitating opportunity recognition, solution implementation, communication processes and problem solving as needed. Specific focus on delivering consumer and customer experiences around key product launch periods.
* Make go-forward recommendations to the brand and retail marketing team in the development and execution of TaylorMade and Adams consumer-facing marketing programs to be implemented across retail channels.
* Partner with Product Marketing (equipment, ball, accessories) and Sales to maintain up-to-date knowledge of product portfolio, account assortment plans, distribution strategies and sell-thru.
* Support retail training content & product education experiences with experiential team as needed
* Partner with Brand Marketing to maintain consistent messaging and identity in all account-specific marketing materials
* Partner with Visual Merchandising & Environments lead to initiate briefs and execute retail programs by providing logistical support, e.g. coordinating distribution lists, account approvals and implementation.
* Partner with Experiential team on developing and executing promotional assets and coordinate events as needed.
* Troubleshoot and resolve day-to-day issues or problems that affect marketing projects.
* Coordinate internal and account feedback and approvals for assigned projects.
* Manage and reconcile project budgets.
* Performs other responsibilities as required
Education, Training, Professional Certification and Work Experience:
* Bachelor's degree in marketing, advertising or related field preferred.
* 2-3 years of brand or retail marketing experience within a consumer goods company, or equivalent account management experience
Knowledge and Skills Requirements
* Solid understanding of account relationships and business transactions
* Broad understanding of brand management and how all facets of the marketing mix can influence consumer behavior, market performance, competitive dynamics, etc.
* Ability to identify in-market opportunities, define success criteria, develop an execution plan, manage to completion, measure outcomes, apply learning/insights
* Strong communication, negotiation and presentation skills, with highly developed attention to detail and follow-through
* Ability to work across teams and manage priorities to accomplish multiple tasks is required.
* Experience managing individuals and/or cross-functional teams is preferred.
* Passion for sports required, with passion/interest/knowledge for golf preferred
* Excellent computer skills (Excel, Power Point, Word)
Work Environment/Physical Requirements
* Light physical effort equal to frequent lifting or moving of lightweight materials
* Office environment
* Regular travel required (estimated 25%)
* Regularly required to sit or stand, bend and reach.
The above Essential Duties & Responsibilities list includes those duties and responsibilities for which the position exists and which must be satisfactorily performed in order to be successful in the position. However the job description is not intended to be an all-inclusive listing of work requirements.
Posting Notes: Carlsbad || California || United States || || TaylorMade || Americas || No Selection
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