Marketing Statistician

Job Overview:

Develop Models and other Statistical tools to drive improvements in promotional effectiveness of target marketing programs. Provide analysis to inform and support marketing strategy.

Essential Functions:

Drive Sales and ROI of Marketing Campaigns with Advanced Statistical Methods (40%)

• Analyze Customer data from promotional events for the purpose of identifying opportunities to improve profitability through modeling
• Design and build models for various business needs using statistically appropriate modeling technologies (logistic, OLS, Neural Net, etc.)
• Utilize statistical, database, programming, and modeling skills to support problem solving throughout Corporate Marketing and the retail divisions
• Apply multivariate statistical techniques (cluster, factor, principal component analysis) to describe customer attributes

Maintain statistical expertise that is in the forefront of the direct marketing and retail industries

• Good understanding of experimental design

Develop Customer Shopping Information through Database Analysis (40%)

• Serve as marketing's subject matter expert of customer behavior through analysis of shopping transactions, demographics, contact history, product metadata, and market area data
• Produce data driven analysis to support marketing strategy
• Organize and clearly communicate key insights resulting from complex analytical projects

Production Reporting and Data Support (20%)

• Work with Statistical Modeling Team in the running of production reports and model scoring
• Contribute to the further development and maintenance of modeling data environment

Qualifications:

• Graduate degree (Masters or higher) in statistics or related field in which multivariate statistics plays an important role (psychology, sociology, economics etc.) 2-5 years model building experience
• 2-3 years work experience in apparel retail (Merchandise Marketing, Buying, Planning), management consulting (Strategy & operations), statistical analysis, marketing research, and experimental design
• Base SAS programming, including macros, SAS Enterprise Miner, JMP. R experience a plus
• SQL programming (especially Oracle)
• Computer skills (intermediate level) including: Microsoft Office including Access
• Significant experience using a relational database in a business environment
• Understanding of demographic and geographic concepts
• Good analytical skills including the ability to synthesize data, interpret results, draw conclusions, and present actionable business plans
• Ability to partner with statisticians and data base analysts and build on their experience
• Attention to detail and commitment to absolute accuracy and delivery of high quality work
• Strong active listening and interviewing skills; thrives in a fast-paced environment
• Strong communication skills, including ability to engage with and present to senior leadership

This job description is not all inclusive. Macy's Inc. reserves the right to amend this job description at any time. Macy's Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.