Senior Manager, Market Planning and Analytics - Sling TV - Full-time

Sling TV L.L.C., a subsidiary of DISH Network Corporation (NASDAQ: DISH), provides over-the-top television services including domestic and international live and Video-On-Demand programming. It is available on televisions, tablets, computers and smartphones. The Sling TV programming portfolio includes content from Disney, ESPN, HBO, AMC, Turner, Scripps, EPIX, Univision and Maker Studios. Sling International (formerly DishWorld) currently provides close to 200 channels in 18 languages across multiple devices to U.S. households. Sling TV is a next-generation service that meets the entertainment needs of today’s contemporary viewers. Visit .

A successful candidate will have the following:

• Bachelor's degree from four year college or university
• Digital Marketing Support – Experience contributing to Digital Marketing plans with an understanding of the current online customer acquisition channels and agencies/suppliers
• Must be familiar with a variety of support tools, including E-Mail, Display Advertising, Affiliate, SEO/SEM, site search, checkout, and Mobile. Must have a sense of tactical execution in this space coupled with a keen sense of urgency.
• Web Analytics – Expertise in web analytics and testing tools such as Google Analytics, and Exact Target. Able to perform complex analyses to generate relevant and actionable data driven insights to inform business and product strategy.
• Campaign tag management – Expertise in managing offline campaign tags such as toll free numbers, unique URLS, and tracking links. 
• Must have the ability to manage agencies 

The MP&A team will work closely to support the Digital and Offline Marketing teams, and the portfolio will include the integration of quantitative and qualitative insights for testing, optimization and analytics across all Marketing channels including TV, Radio, Direct Mail, Alt Media, and Digital.

Primary Responsibilities fall into the following categories: 

• Provide deep insights to help deliver the company’s sales, growth, profitability, and market visibility objectives
• Business forecasting and budgeting responsibilities
• Manage the tracking mechanisms for marketing campaigns to ensure that we can measure campaign effectiveness and that the data hygiene of toll free numbers and unique campaign URLs are maintained
• Work with accounting and finance to properly accrue marketing expenses to ensure accurate calculation of subscriber acquisition cost

#LI-BL1 Englewood, CO