Assistant Brand Manager - Digital Marketing - Full-time

DISH is a world-class, $15 billion Fortune 250 company that is changing the face of the TV industry today.  With a solid history in satellite TV and an exciting future in wireless, we are on the cusp of redefining how consumers receive their entertainment.  We are trailblazers with a spirit of innovation—from launching our satellite service, to creating the most award-winning DVR, to Sling TV, our disruptive internet-based TV solution. 

This is an incredibly exciting time in our history.  We have pride to set lofty goals, and the commitment and drive to achieve them.  We’re looking for people to join our team who are energetic, intelligent, and have a strong desire to help us redefine the entertainment industry.  The future is now at DISH. 

The Digital Marketing organization pushes itself every day to be a world-class, innovative, data driven team that develops, maintains and maximizes our relationships with key internal constituents, online agencies, digital ad networks and programming partners to drive business growth.

 A successful Assistant Brand Manager will have the following:

• Desire to win the business every single day with a strategic mindset, and passion for innovation and agile responsiveness.
• Demonstrated ability to synthesize, prioritize and drive results with a high sense of urgency and an ability to think creatively, strategically and quickly and to learn and act quickly.
• Strong interpersonal skills that encourage team partnership, promote enthusiasm and foster strategic thinking as well as ability to effectively manage projects with strong organizational and communication skills. Thrive in a fast-paced and ever-changing environment with a high capacity to multi-task and handle tight deadlines on a daily basis.
• Proven experience in working directly with senior leadership teams with excellent attention to detail, creativity, motivation and communication skills.
• Sound qualitative and quantitative analytical skills and in-depth experience with online analytics tools such as Omniture, Web Trends, Google Analytics; familiarity with information technology development practices, coding and web design preferred.
• A bachelor's degree from a four year college or university in a related field and a minimum of 1-3 years experience in digital marketing.

The Assistant Brand Manager within Digital Marketing will do, among other things, the following:

• Lead innovation and development of digital marketing and eCommerce programs on our website and online shopping cart to deliver sales and build the DISH brand, focusing on customer acquisition and sales through online, call center and chat channels.
• Maintain relationship with call centers and sales leads as operational lead for digital sale sources.
• Manage on site tagging and tracking implementation for media partners placements. Ensure seamless integration with IT and Media for campaign tracking.
• Coordinate with sales on forecasting and planning for concepted changes to maximize sales.
• Bring strategic thinking to design rules to optimally target site visitors with proactive chat invitations, lead them down the digital funnel and convert across any inbound channel. Collaborate with other digital channels where necessary.
• Determine best-in-class sales practices across the industry and beyond, and implement features that embrace consumer shopping and buying behaviors, driving consumer preference of DISH as their entertainment provider.
• Partner across the larger DISH organization to drive priority for on-site sales integrated program implementations and to ensure projects are executed holistically.
• Work closely with advertising agencies and internal stakeholders to design and launch creative / user experience improvements.
• Take ownership of a sales goal, monitor key performance metrics, publish reports to stakeholders and take corrective actions where necessary to ensure goals are met.
• Effectively manage projects with strong organizational and communication skills. Thrive in a fast-paced and ever-changing environment with a high capacity to multi-task and handle tight deadlines on a daily basis.
• Coordinate on-site integration with tools, 3rd party partners, and digital media creative elements.

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