Restaurant Marketing Director

We have a full-time/part-time opening for a Restaurant Marketing Director.

Must be able to work various shifts per week.

• Be authorized to work in the United States.

We have a full-time/part-time opening for a Restaurant Marketing Director.

Must be able to work various shifts per week.

• Be authorized to work in the United States.

Personal Characteristics:

• Strategic thinker who can partner with Operator and High Performance

Leadership Team (HPLT) to develop an Emotional Connections Marketing Plan

• Strong marketing or communication experience

• Networker both in and outside of the Restaurant

• Desires a challenging opportunity

• Self-starter

• Ability to work well with public

• Flexible and adaptable

• Creative

• Personable

• Good negotiation skills

• Results oriented

• Ability to work in a team environment

• Strong project management skills

• Resourceful and frugal

• Organized

General Responsibilities

• Member of High Performance Leadership Team

• Regular meetings with Operator and HPLT Members

• Develop a plan to ensure Emotional Connections Marketing Daily

• Activities are 100% Emotional Connections Marketing – utilizing the RAVE Filter

o Emotional Connections Marketing Everyday – Daily, Weekly, Monthly, Quarterly

o Focused Activities: Reflect and leverage the National Campaign, tailored to their specific Restaurant concept (Mall vs. FSR vs. DTO) and Tailored to their specific community

o Budget and track marketing dollars & beverage funds

• In-Restaurant Responsibilities

• Communicate marketing plans/activities with Operator, HPLT, and Team Members

• Partners with team to ensure Real Food is being leveraged daily (sampling, whole product sampling, food distribution, lemonade product demonstration) Ensure Chick-fil-A Cow mascot is being maximized daily (cow costume, plush cows, etc.)

• Engages Team Members and guests to be advocates for Chick-fil-A

• Partner with Training Director to ensure suggestive selling is taking place in Restaurant

• Ensure merchandising materials are on brand. The Restaurant look is well organized and coordinated including, POP, flowers, reader boards, promotional displays, community board, etc.

• Oversee Family Marketing Activities (Family Nights, Kid’s Nights, etc.)

• Partners with Operator and Team Members to activate "REMARK"able Experiences for customers

• Partner with Operator to review marketing communication pieces and order supplies when necessary (webinars, Marketing, Resource Catalog, Campaign activation guide, etc.)

• Leverages digital media to tell the Chick-fil-A story and create Emotional Connections with customers

In-Community

• Ambassador for the brand and build relationships with local community members at all times

• Oversee Chick-fil-A Catering program and assist in fulfillment and execution of catering orders

• Implement school programs (fund-raising programs, third- party sales, spirit nights)

• Tie-in with local community events, festivals, parades, etc.

• Ensure Chick-fil-A Cow mascot is present in the community on a regular basis

• Assist with market-level activations when appropriate (CAD, Market Wide Events, etc.)

• Partner with Operator and HPLT to form a giving strategy and process for handling donation requests.

• Partner with Operator and HPLT to maintain media/PR relationships and tell the Chick-fil-A story

Measurement / Accountability

• Month-Over-Month (Prior Year vs. Current Year) Sales Increase

• Year-Over-Year Check Average Increase

• Month-Over-Month Transaction Count Increase

• Emotional Connections Marketing Survey Results

• 2MS Survey Results

* Schools participating in CORE Essentials