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in Killeen, TX
Restaurant Marketing Director
Hours | Full-time, Part-time |
---|---|
Location | 1402 East Central Tx Expy Killeen, Texas |
About this job
We have a full-time/part-time opening for a Restaurant Marketing Director.
Must be able to work various shifts per week.
- Be authorized to work in the United States.
Requirements
We have a full-time/part-time opening for a Restaurant Marketing Director.
Must be able to work various shifts per week.
- Be authorized to work in the United States.
Personal Characteristics:
• Strategic thinker who can partner with Operator and High Performance
Leadership Team (HPLT) to develop an Emotional Connections Marketing Plan
• Strong marketing or communication experience
• Networker both in and outside of the Restaurant
• Desires a challenging opportunity
• Self-starter
• Ability to work well with public
• Flexible and adaptable
• Creative
• Personable
• Good negotiation skills
• Results oriented
• Ability to work in a team environment
• Strong project management skills
• Resourceful and frugal
• Organized
General Responsibilities
• Member of High Performance Leadership Team
• Regular meetings with Operator and HPLT Members
• Develop a plan to ensure Emotional Connections Marketing Daily
• Activities are 100% Emotional Connections Marketing – utilizing the RAVE Filter
o Emotional Connections Marketing Everyday – Daily, Weekly, Monthly, Quarterly
o Focused Activities: Reflect and leverage the National Campaign, tailored to their specific Restaurant concept (Mall vs. FSR vs. DTO) and Tailored to their specific community
o Budget and track marketing dollars & beverage funds
• In-Restaurant Responsibilities
• Communicate marketing plans/activities with Operator, HPLT, and Team Members
• Partners with team to ensure Real Food is being leveraged daily (sampling, whole product sampling, food distribution, lemonade product demonstration) Ensure Chick-fil-A Cow mascot is being maximized daily (cow costume, plush cows, etc.)
• Engages Team Members and guests to be advocates for Chick-fil-A
• Partner with Training Director to ensure suggestive selling is taking place in Restaurant
• Ensure merchandising materials are on brand. The Restaurant look is well organized and coordinated including, POP, flowers, reader boards, promotional displays, community board, etc.
• Oversee Family Marketing Activities (Family Nights, Kid’s Nights, etc.)
• Partners with Operator and Team Members to activate "REMARK"able Experiences for customers
• Partner with Operator to review marketing communication pieces and order supplies when necessary (webinars, Marketing, Resource Catalog, Campaign activation guide, etc.)
• Leverages digital media to tell the Chick-fil-A story and create Emotional Connections with customers
In-Community
• Ambassador for the brand and build relationships with local community members at all times
• Oversee Chick-fil-A Catering program and assist in fulfillment and execution of catering orders
• Implement school programs (fund-raising programs, third- party sales, spirit nights)
• Tie-in with local community events, festivals, parades, etc.
• Ensure Chick-fil-A Cow mascot is present in the community on a regular basis
• Assist with market-level activations when appropriate (CAD, Market Wide Events, etc.)
• Partner with Operator and HPLT to form a giving strategy and process for handling donation requests.
• Partner with Operator and HPLT to maintain media/PR relationships and tell the Chick-fil-A story
Measurement / Accountability
• Month-Over-Month (Prior Year vs. Current Year) Sales Increase
• Year-Over-Year Check Average Increase
• Month-Over-Month Transaction Count Increase
• Emotional Connections Marketing Survey Results
• 2MS Survey Results
* Schools participating in CORE Essentials