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est. per hour
Inbound Marketing Manager - Full-time
•30 days ago
| Hours | Full-time |
|---|---|
| Location | 3277 Scottish Trace Lexington, Kentucky |
About this job
Enrollment Builders assists non-profit colleges and universities recruit adult and online students with enrollment management consulting and performance-driven interactive marketing.
Responsibilities:
-Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
-Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
-Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
-Establish closed-loop analytics with admissions to understand how our inbound marketing activity turns into students, and continually refine our process to convert students.
-Build and manage our client's social media profiles and presence, including Facebook, Twitter, LinkedIn, Google+, Pinterest, and potentially additional channels (Snapchat, Instagram, Vine, etc.).
-Create shareable content appropriate for specific networks to both spread our brand, and our client's brands, and our content and links.
-Advocate for the user throughout the process of proposing, wireframing, and implementing UX improvements.
Responsibilities:
-Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
-Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
-Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
-Establish closed-loop analytics with admissions to understand how our inbound marketing activity turns into students, and continually refine our process to convert students.
-Build and manage our client's social media profiles and presence, including Facebook, Twitter, LinkedIn, Google+, Pinterest, and potentially additional channels (Snapchat, Instagram, Vine, etc.).
-Create shareable content appropriate for specific networks to both spread our brand, and our client's brands, and our content and links.
-Advocate for the user throughout the process of proposing, wireframing, and implementing UX improvements.
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