Sr. Copywriter

# Description


The Senior Copywriter is a department leader responsible for developing new copy across channelsin support of campaign objectives, from concept through execution.Responsible for developing strategic and persuasive messages that position Toys“R”Us, Babies“R”Us and FAO Schwarz as the world's greatest baby and toy brands, the Senior Copywriter maintains the distinctive voice for each brand across a wide variety of media (digital, print, etc.) and collateral applications,balancing innovation with consistency.

The Senior Copywriter works closely with a number of cross-functional partners to ensure a superior customer experience through clear, concise, compelling and accurate communications. Able to work independently with little oversight and lead others, the Senior Copywriter is both strategic and detail-oriented, comfortable in broad discussions about objectives and able to drill down to finer points.

*Responsibilities*

* Leads copy development for concept work and campaigns, and sees through to execution.
* Writes and self-edits copy to embody the voice of the brand, while maintaining consistency throughout various campaigns and related collateral projects.
* Writes compelling promotional copy based on marketing direction, channel nuance, previous success, research and legal requirements.
* Responsible for all copy pertaining to programs/initiatives assigned.
* Proactively seeks effectiveness in advertising by researching and understanding the needs of our customers.
* Collaborates with Design and Marketing partners to create synergy and integration in concept development as well as execution across all marketing channels.
* Acquires, interprets and adapts all information provided for each initiative, including creative briefs, buyer input, Merchandise Information Sheets, and other supporting documents.
* Researches competitors’ advertisements and campaigns, vendors and customer feedback.
* Plans, prioritizes, and organizes a high volume of work effectively to meet all deadlines.
* Delivers work that meets the highest standards of quality and accuracy.Proofreads and ensures that all copy solutions satisfy marketing objectives and creative guidelines, requiring little or no revisions.



# Qualifications


* Bachelor's Degree in English, Communications, LiberalArts or equivalent work experience
* 5-7 years of advertising copywriting experience, retail preferred
* Proven strength in problem analysis, and decision making
* Proficient in Microsoft Office and Adobe Creative Suite; database experience a plus
* Portfolio demonstrating strategic and creative strength

**Job Function:** Marketing
**Primary Location:** USA-NJ-Wayne
**Schedule:** Full-time
**Organization:** Headquarters
**Job Type:** Standard
**Education Level:** Bachelor's Degree
**Travel:** No
**Brand:** Toys 'R' US
**Req ID:** 59948