Database Marketing Analyst - Full-time / Part-time

Database Marketing Analyst

Position Purpose:

To assist management with continuous improvement of marketing performance through analysis of marketing campaigns and programs, sales, costs and customer data.   The position is focused on providing well-conceived, accurate and impactful information to assist management in guiding improved performance.  The role will include campaign management and reporting, ongoing analysis of programs, detailed market segmentation and comparative analysis of segment performance, proforma modeling of new programs, reporting and analysis of a variety of projects including, but not limited to operational efficiency analysis, program analysis, new product development, market analysis, general analytical support of strategic business decisions, and tracking of tactical decision impact

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Essential Functions:

• Develops strategy for targeted marketing campaigns and is responsible for data extraction, list or lead generation, and evaluating effectiveness of marketing campaigns.
• Pre and post-campaign analysis to assist with key strategic and tactical initiatives.
• Ability to master data collection and evaluation, campaign creation using campaign management tools.
• Create analysis and high-level summary of findings in clear and concise terms. Areas of focus are campaign management, lead evaluation, campaign logic and customer analysis to lower cost per sale, increase transactions per lead and increase revenue per transaction.
• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• Forecast and track marketing and sales trends, analyzing collected data.
• Participation in campaign strategy to ensure campaign effective campaign messaging and audience.
• Work with internal constituents to collaboratively gather information and gain complete understanding of data, models, processes and other variables required to perform analysis.
• Timely reporting on key metrics and underlying drivers as specified by management.
• Quantify system-wide tangible and 'intangible' benefits related to loyalty metrics and lifetime value of marketing driven activities.
• Translate analyses into high-level, executive presentations with emphasis on delivery of meaningful information and comparisons providing insight into drivers of decisions.
• Support ad hoc analyses and campaigns as assigned by management

 

SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY:

• Demonstrated capabilities in campaign management, marketing analysis, forecasting, pre- and post-campaign analysis and forecasting
• Strong communication skills; ability to coherently interact with various departments and levels of management
• Strong data mining skills and the ability to apply intuition to results
• Disciplined, analytical but creative thinker and problem solver
• Strong attention to detail
• Advanced Excel skills
• Strong organizational skills and the ability to prioritize and meet deadlines
• Self-motivated; self-starter

What are we looking for?

Basic Qualifications

• High School Graduate required
• 3+ years' experience in campaign management, marketing analysis, forecasting and predictive modeling, campaign management, customer base analysis
• Hands-on computer experience with proficiency in all modules of Microsoft Office required        
• Excellent written and oral communication skills required

 

Preferred Qualifications:

• 4 year college degree preferred
• Experience with Unica and/or Cognos a plus
• Fluent Japanese/English (read/write/speak)

Since being founded in 1919, Hilton Worldwide has been a leader in the hospitality industry. Today, Hilton Worldwide remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for demonstration of these Values:

H Hospitality - We're passionate about delivering exceptional guest experiences.

I Integrity - We do the right thing, all the time.

L Leadership - We're leaders in our industry and in our communities.

T Teamwork - We're team players in everything we do.

O Ownership - We're the owners of our actions and decisions.

N Now - We operate with a sense of urgency and discipline

In addition, we look for the demonstration of the following key attributes in our Team Members:

• Living the Values

• Quality

• Productivity

• Dependability

• Customer Focus

• Teamwork

• Adaptability

What benefits will I receive?

Your benefits will include a competitive starting salary and, depending upon eligibility, a vacation or Paid Time Off (PTO) benefit. You will instantly have access to our unique benefits such as the Team Member and Family Travel Program, which provides reduced hotel room rates at many of our hotels for you and your family, plus discounts on products and services offered by Hilton Worldwide and its partners. After 90 days you may enroll in Hilton Worldwides Health & Welfare benefit plans, depending on eligibility. Hilton Worldwide also offers eligible team members a 401K Savings Plan, as well as Employee Assistance and Educational Assistance Programs. We look forward to reviewing with you the specific benefits you would receive as a Hilton Worldwide Team Member. The above information is provided as a highlight of the major benefits offered to most full-time team members in the United States. All benefits listed may not be offered at all locations. This is not a summary plan description or official plan document.

What will it be like to work for this Hilton Worldwide Brand?

Hilton Grand Vacations is the preeminent vacation ownership and Club Membership brand of the Hilton Worldwide portfolio. Ownership of a deeded real estate interest provides Members with a lifetime of unsurpassed vacation advantages via the most innovative, flexible, global Club program in the industry. Club Members choose when and where to vacation, enjoying the comfort and convenience of residential-style resort accommodations in select, renowned destinations. Each Club property provides a distinctive setting, while signature elements remain consistent, such as high-quality guest service, spacious residences and extensive on-property amenities. From exciting Orlando and dynamic Las Vegas, to the laid-back lifestyles of Hawaii and California, or the cosmopolitan glamour of New York City and South Beach, we take pride in offering our guests a superior vacation ownership program in the worlds most celebrated locations. For those aspiring to the good life, Hilton Grand Vacations offers a passport to endless vacation memories.

Hilton Grand Vacations is one of Hilton Worldwides ten market-leading brands. For more information visit www.hiltonworldwide.com.

If you understand the importance of providing others with a superior vacation experience, you may be just the person we are looking for to work as a Team Member with Hilton Grand Vacations.

EOE/AA

EOE/AA/Disabled/Veterans