Vice-President, National Promotions

Role Summary:

VP of Promotions and Brand Marketing will focus on delivering third party promotions and brand extensions on all Focus Features theatrical releases. The goal of the position is to generate innovative and opportunistic marketing activations with corporate brands, including promotional partners, retailers, publishers, and licensees, as well as across NBCUniversal and Comcast. The role, which reports to the President of Marketing, will be instrumental in developing, managing, and coordinating unique marketing extensions to create awareness and buzz, and drive box office during the film release window.

Essential Responsibilities:

Serve as "brand ambassador" for Focus Features, developing and building marketing alliances with national and regional brands, promotional partners, licensees and retailers to break through marketplace clutter, amplify market presence and drive box-office performance

Develop outreach and pitching strategies for each Focus Features property; pitch each Focus Features property to the brand community and develop customized outreach and partnership materials

Pursue innovative, first-to-market consumer activations with applications for Digital, Social, Media, Field and National Publicity

Oversee and manage cross-functional team collaboration to create and implement unique 360 multi-platform promotional programs that include on-air, grassroots, retail and social media initiatives

Generate opportunistic marketing partnerships to support Focus Features specialty/Academy releases

Partner with Media team to strategize and execute paid cross-platform promotional activations

Work closely with UPL to capitalize on pre-existing corporate relationships with brands

Develop and manage online promotions with various digital properties including sweepstakes, giveaways, etc.

Negotiate deal terms with partners and secure letters of intent; work with Focus Features legal team to develop Partner contracts.

Manage and coordinate annual roadshows to present the film slate to licensing agents, promotional agencies, key licensees, retailers and promotional partners. Work closely with Universal Pictures team during key trade shows to coordinate efforts on key partner pitches

Oversee creation of sales materials to secure key partners/licensees. Must be familiar with all titles and capable of presenting materials

Align Theatrical, Home Entertainment, Licensing, Retail and Partnerships to optimize Focus Features theatrical slate Qualifications/Requirements Basic Qualifications:

Minimum 10 years progressive Marketing experience

Strong relationships within the brand, promotions and retail community

A good track record in marketing/promotions roles at a senior and strategic level

Relevant qualification in marketing and/or related discipline

Comprehensive understanding of marketing, licensing media, publicity, promotions, and social media

Creative development and execution

Eligibility Requirements:

Interested candidates must submit a resume/CV online to be considered

Must be willing submit to a background investigation

Must be 18 years or older

Must have unrestricted work authorization to work in the United States

Must be covered by Solutions, NBCU's Alternative Dispute Resolution Program