Account Planner - Media Job - Full-time

Posting Job Title:Account Planner - Media
Requisition #: 173530BR
Posting Location: Morrisville, NC, US
Area of Interest:Ad Sales
Position Type: Full Time

Posting Job Description

Time Warner Cable Media currently seeks an Account Planner. Below please find a brief description of the essential duties and responsibilities required to function successfully in this position.

Essential Job Functions:
Assist with activities between the sales staff, other departments, and our client base, by performing any or all of the following duties:

• Develop strategies to meet client’s current campaign needs utilizing TWC’s catalog of product offerings and the effective use of scheduling

• Exercises judgment to manage make-goods and pre-emptions on assigned AE’s orders on a daily basis to ensure that all revenue is being added back in as quickly as possible.

• Manages schedule development including checking inventory availability and iterative development

• Monitors campaign for any needed changes (and related make goods) by liaising with AE, Ops and client

• Ability to multi-task and prioritize workload based on sales team’s needs and internal deadlines

• Account management for several Account Executives-this includes the ability to manage all internal aspects of AE’s accounts from start to finish. Examples include building a client in CRM to inputting orders in Strata View 32, to working with internal TWC departments to create schedules and book an order through the system.

• Strong written and verbal communication with internal and external TWC customers on a daily basis.

• May manage all digital orders for sales team, including booking online and VOD orders and managing online and VOD orders from start to finish and troubleshooting any issues with digital orders with internal TWC teams.

• May communicate daily with client and traffic team on missing traffic, make-goods, and late orders.

Job Requirements:

• Prior experience in Media Sales or as a Media Buyer is preferred

• Should have some agency planning experience

• Ability to line up psychographics of client’s customer with various cable network programming

• Needs to have the ability to decipher between client needs, for example, ‘branding’ campaigns VS ‘call to action’ and the difference between those schedules

• Clear knowledge of media terms as well as media formulas & calculation- Needs to know how to estimate ratings

• Ability to back-up work and have good logic to creating schedules

• Be familiar with Strata software and Nielsen

• Detail-oriented

Education and Experience:
Bachelor ' s degree (B. A.) from four-year College or university preferred; or one to two years related experience and/or training; or equivalent combination of education and experience

FCC Unit_TWC: 0593
Controlling Establishment ID: 00122 - Morrisville Innovation Ave

More on TWC:
Time Warner Cable reaffirms its commitment to providing equal opportunities for employment and advancement to qualified employees and applicants. Individuals will be considered for positions for which they meet the minimum qualifications and are able to perform without regard to race, color, gender, age, religion, disability, national origin, veteran status, sexual orientation, gender identity, current unemployment status, or any other basis protected by federal, state or local laws.

Time Warner Cable is an Equal Opportunity Employer - Minority/Female/Disability/Veteran/Current Unemployment Status