Director of Resort Marketing- Northstar

Reach Your Peak at Vail Resorts. You're someone who pushes boundaries and challenges the status quo. You're brave, ambitious and passionate in everything you do. And we want you on our team. Pursue your fullest potential and never settle in the quest to deliver extraordinary guest service. Join one of the world's 50 most innovative companies as named by Fast Company, re-imagine a mountain resort experience with us. Welcome to Vail Resorts. Reach Your Peak.

We are looking for a Director of Resort Marketing, Northstar who will lead the charge in the development and management of all marketing and sales efforts for the resort, growing skier visits and driving revenue. The right candidate partners with sales, resort counterparts and corporate marketing to meet overall Vail Resorts Marketing and Sales goals and objectives. He/She is assertive, gets out-front of the competition and trends, re-thinks the status-quo, is innovative in their approach, but rigorous in their analytics. Candidates must have proven examples where they have owned an agenda with measurable success and demonstrable results. Candidates also must have strong collaborative and consensus building skills, operate with positive intent and enjoy investing time and interest into their teams’ development and success.

 

Responsibilities

• Develop and manage a strategy to build the position of the resort brand in the marketplace.
• Develop and manage all aspects of the resorts marketing effort, including but not limited to: online marketing and e-commerce, advertising, direct and e-mail marketing, event marketing, collateral materials, and promotions.
• Drive revenue for all resort businesses, including lodging, conference, golf, restaurants, lift tickets and season passes, ski and snowboard school, rentals, activities and more.
• Manage communication with important community and employee constituencies relative to marketing initiatives, brand strategy/standards, etc.
• Serve as a respected community and industry leader and act as the resort representative on local boards and a associations.
• Manages the event strategy for the resort.
• Work closely with the corporate pricing department to identify & maximize revenue opportunities.
• Contributes to the regional sales strategy in the Tahoe region, partnering with the director of sales.
• Manage marketing contracts and programs with creative agencies, partners, etc.
• Work within approved marketing budgets with discipline related to forecasts.
• Serve as a member of the resort Senior Leadership Team and participate fully in overall performance of the resort and development of the result culture.
• Other duties as assigned

 

Requirements:

• Prior corporate budget responsibility
• College Degree in marketing or sales or equivalent experience
• 7+ years of experience in marketing, preferable with experience in travel/tourism, lodging, conference, mountain resorts and/or leisure activity businesses
• 4+ years of supervisory experience
• MS Office
• Intermediate or better skier or snowboarder
• Prior ski resort marketing experience preferred

With diverse tree-lined mountain trails, a world-class terrain park and a vibrant village, Northstar is the perfect setting for families and snow sports enthusiasts alike. Nestled in the Sierra Nevada just 15 minutes from Lake Tahoe, 30 minutes from Reno and a few hours from Napa and San Francisco, it’s easy to explore everything Northern California has to offer. Join the Northstar team and learn why Truckee, CA has been voted one of the “Top 25 Ski Towns in the World.”

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 120177