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Account Planner AMK - Full-time
•30 days ago
| Hours | Full-time |
|---|---|
| Location | Bentonville, AR Bentonville, Arkansas |
About this job
Summary
Account Planner AMK
The Account Planner is a member of the Strategic Planning and Development team. The Account Planner is instrumental in the aggregation and initial synthesis of data and information for the preparation of case studies, brainstorms and competitive and market audits. Account planners also apply basic skill in applying research and secondary data for use in internal and external client presentations. The goal at the Account Planner level is to apply base knowledge and marketing expertise in order to begin analyzing and developing insights to support marketing programs independently.
Responsibilities:
• Assist Senior Planning team members to meet client based assignments with regard to competitive insights, syndicated/research data analysis, and custom client research to drive creative strategy development and client shopper communications.
• Assist and contribute to the development of presentations that demonstrate the ability to “connect the dots” of research, data and information, yielding actionable conclusions that result in strategically sound marketing solutions/programs
• Stay abreast of trends in shopper marketing and contribute industry learning to agency and client/external publications.
• Collaborate with the Strategic Planning team on quarterly publications and information sharing for both internal and external use regarding trends in grocery, retail, product categories, and other topics related to shopper marketing
Qualifications:
• (Required)Bachelor's Degree or equivalent job-related experience in Business or Marketing, Communications.
• 3-5 years of experience in progressive brand marketing, promotion agency, shopper marketing or consumer marketing.
• Clear understanding of the creative development process.
• Basic to intermediate skill in analyzing IRI, Nielsen, and other syndicated research data tools to apply and influence actionable marketing plans.
• Intermediate level skill in running inquiries and able present findings via syndicated data tools: P2P, Simmons, Kantar, TNS media, Market track
Advantage Solutions is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. Advantage Solutions services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.
Advantage Sales & Marketing, LLC is proud to be an Equal Opportunity Employer
Account Planner AMK
The Account Planner is a member of the Strategic Planning and Development team. The Account Planner is instrumental in the aggregation and initial synthesis of data and information for the preparation of case studies, brainstorms and competitive and market audits. Account planners also apply basic skill in applying research and secondary data for use in internal and external client presentations. The goal at the Account Planner level is to apply base knowledge and marketing expertise in order to begin analyzing and developing insights to support marketing programs independently.
Responsibilities:
• Assist Senior Planning team members to meet client based assignments with regard to competitive insights, syndicated/research data analysis, and custom client research to drive creative strategy development and client shopper communications.
• Assist and contribute to the development of presentations that demonstrate the ability to “connect the dots” of research, data and information, yielding actionable conclusions that result in strategically sound marketing solutions/programs
• Stay abreast of trends in shopper marketing and contribute industry learning to agency and client/external publications.
• Collaborate with the Strategic Planning team on quarterly publications and information sharing for both internal and external use regarding trends in grocery, retail, product categories, and other topics related to shopper marketing
Qualifications:
• (Required)Bachelor's Degree or equivalent job-related experience in Business or Marketing, Communications.
• 3-5 years of experience in progressive brand marketing, promotion agency, shopper marketing or consumer marketing.
• Clear understanding of the creative development process.
• Basic to intermediate skill in analyzing IRI, Nielsen, and other syndicated research data tools to apply and influence actionable marketing plans.
• Intermediate level skill in running inquiries and able present findings via syndicated data tools: P2P, Simmons, Kantar, TNS media, Market track
Advantage Solutions is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. Advantage Solutions services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.
Advantage Sales & Marketing, LLC is proud to be an Equal Opportunity Employer
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