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est. per hour
Brand Manager -Innovation Marketing
•30 days ago
| Hours | Full-time, Part-time |
|---|---|
| Location | Bloomington, MN Bloomington, Minnesota |
About this job
Description: Qualification:
Overview
Schwan’s Consumer Brands, Inc. (a subsidiary of The Schwan Food Company) has created and developed some of the nation’s most recognized and successful brands, such as Red Baron®, Freschetta®, Pagoda®, Edwards®, and Mrs. Smith’s® brands, among others. The position of Brand Manager, Innovation is a key organization position that is responsible for leading elements of the Schwan’s Consumer Brands innovation strategy and execution, and ensuring its application and synergy across the TSFC.
SPECIFIC RESPONSIBILITIES
- Responsible for helping deliver gross sales, net sales and EBIT targets for Innovation/Product Business team
- Responsible for developing innovation objectives and strategies, and the innovation pipeline for key categories
- Leads the new product process and innovation platforms for key categories, including planning and participating in brainstorming sessions, participate in platform insight development including; consumer focus groups, ethnographies, and concept writing support for innovation ideas
- Develops and commercializes new products based on consumer insights and clearly identified product strategy. This includes project management leadership, collaboration with R&D and cross functional team, product formula direction, packaging (structure and graphics), forecasting, product P&Ls, launch and distribution plans
- Oversees on-going analytical support to innovation initiatives in areas of key performance indicators (KPIs), such as competitive analysis of segment competitors, critical trend analysis, and syndicated research review
- Commercializes advertising and promotional programs including fully integrated consumer communications, coupon and consumer promotions related to new product launches
- Participate in the coordination of activities essential to Customer HQ Sales planning process, including ensuring new products are appropriately represented in all internal & external communication efforts, Developing sales materials and sell sheets for new items, system needs (new upcs/codes
- Responsible for Innovation team budget and forecasts, and primary point of contact for S&OP process
- Participates in building and promoting strong relationships within brand, channels and sales community, including facilitation of regular collaborative meetings with Brand Marketing and Channels teams
- Maintain up-to-date 3 year pipeline document for CB Brands, CB Innovation, CB Channels
- Leads direct reports in the above brand/product related business- building programs
Education\: Bachelor's degree or equivalent required. MBA Preferred
Years of Related Experience\: Typically has a minimum 6 years related experience.
Knowledge/Skills/Abilities\:
- Thorough knowledge of the marketing function, brand management strategy and growth drivers
- Strong marketer who understands how to leverage insights into positioning, branding, communication & innovation
- Experienced in developing new products and track record of successful product innovation leadership
- Has strategic thinking, analytical capacity and critical thinking skills to develop sound business cases
- Strong communication skills and the ability to work across the organization and build strong relationships
- Ability to influence peers and all levels of management
- Demonstrated experience in managing P&L to ensure delivery of business goals;
- Demonstrated ability to lead project teams to drive forward key initiatives
- Strong work ethic and Demonstrates highest integrity and company values
- Understands ones strengths and weaknesses and their impact on others, and can understand and practice the How We Work, How We Lead culture aspects
- PC skills including Microsoft Office and Outlook products.
The employing subsidiaries of The Schwan Food Company are Equal Employment Opportunity Employers. All qualified applicants will receive consideration for employment without regard to disability, age, race, color, religion, gender, vet status, national origin or other protected class.
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