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Director Partner Marketing
•30 days ago
| Hours | Full-time |
|---|---|
| Location | Hoffman Estates, IL Hoffman Estates, Illinois |
About this job
This position owns the development and implementation of both category and customer segment marketing plans to achieve strategic goals and objectives. This position works to translate business strategy into marketing strategy, and is a key decision maker for Business Unit Marketing plans with alignment of the Business Unit leadership/format marketing teams.
This position is the primary contact person for merchant leadership/format marketing teams and is responsible for seasonal planning and annual budgets. This role is responsible for providing direction to the format marketing team, channel owners, and marketing production resources to assure excellence in execution.
JOB DUTIES/RESPONSIBILITIES:
* Develops marketing strategies and programs for the respective categories and customer segments based on current business, customer, and research data.
* Develops, owns, and manages marketing budget for the business unit.
* Creates and optimizes the media strategy for the business unit.
* Oversees the inclusion of joint marketing initiatives into the business unit marketing plan by building relationships with key vendors (internal: i.e. Craftsman; external: i.e. Levi's) and marketing leaders to bring added value to the business
* Analyzes all relevant data sources for the retail category, competitive and customer information to inform future strategic direction.
* Translates consumer attitudes and market research to anticipate competition/market trends into marketing strategy.
* Evaluates and analyzes program results and makes ongoing adjustments to strategy based on learning.
* Develops, owns and manages Shop Your Way member strategy for the business unit and is responsible for aligning the merchant, finance, and pricing teams. Develops and executes plan based on the strategy that achieve SYW member financial targets.
* Drives alignment and implementation of BU strategy to other stakeholders in the organization, both within marketing and also to store operations/ merchant organizations.
* Provides direction to creative groups and external agencies (advertising, PR, direct, online).
* Leads and coaches Category/Segment Managers to work with merchants and vendors to ensure an integrated Marketing approach and plan.
EEO EMPLOYER
This position is the primary contact person for merchant leadership/format marketing teams and is responsible for seasonal planning and annual budgets. This role is responsible for providing direction to the format marketing team, channel owners, and marketing production resources to assure excellence in execution.
JOB DUTIES/RESPONSIBILITIES:
* Develops marketing strategies and programs for the respective categories and customer segments based on current business, customer, and research data.
* Develops, owns, and manages marketing budget for the business unit.
* Creates and optimizes the media strategy for the business unit.
* Oversees the inclusion of joint marketing initiatives into the business unit marketing plan by building relationships with key vendors (internal: i.e. Craftsman; external: i.e. Levi's) and marketing leaders to bring added value to the business
* Analyzes all relevant data sources for the retail category, competitive and customer information to inform future strategic direction.
* Translates consumer attitudes and market research to anticipate competition/market trends into marketing strategy.
* Evaluates and analyzes program results and makes ongoing adjustments to strategy based on learning.
* Develops, owns and manages Shop Your Way member strategy for the business unit and is responsible for aligning the merchant, finance, and pricing teams. Develops and executes plan based on the strategy that achieve SYW member financial targets.
* Drives alignment and implementation of BU strategy to other stakeholders in the organization, both within marketing and also to store operations/ merchant organizations.
* Provides direction to creative groups and external agencies (advertising, PR, direct, online).
* Leads and coaches Category/Segment Managers to work with merchants and vendors to ensure an integrated Marketing approach and plan.
EEO EMPLOYER
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