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in Upper Marlboro, MD
Marketing Supervisor (Full-Time)
•30 days ago
Hours | Full-time, Part-time |
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Location | 13710 Central Ave Upper Marlboro, Maryland |
About this job
Summary: Six Flags America is seeking a dynamic and creative person to join the Marketing team. This person will be responsible for leading all park-level marketing research and marketing data analysis, in-park marketing signage, media promotions and trade. Specific Duties and Responsibilities
Six Flags America
- Responsible for the coordination and execution of marketing department special events and e-commerce.
- Ensure the park receives the appropriate added value based on the annual media buy.
- Negotiate and execute media barter programs including newsletter, magazines, digital signage, as well as targeted inner and outer market traditional media.
- Research, develop, and execute in-park festivals, concerts, promotions and special events.
- Track in-park marketing efforts, including development of season-long signage strategy.
- Assist with website, mobile application, and calendar updates.
- Recruit, train, monitor, and evaluate all marketing research staff to ensure delivery and quality of data for all assigned projects.
- Supervise seasonal team members, including hiring, discipline, rewards/recognition and termination decisions.
- Analyze data and report findings to park and Six Flags corporate office.
- Interpret findings to assist with managing marketing and guest service strategies.
- Maintain accurate records and report findings on a weekly basis to Six Flags corporate office.
- Responsible for tracking and operating within labor and expense budgets.
- Monitor department team member voice survey scores and assist in the development of initiatives to address areas of needed improvement.
- Adhere to all labor laws and guidelines to ensure full compliance with Federal, State, and park regulations.
- Support various projects assigned by the Director of Marketing and Marketing Manager.
- Reports directly to Marketing Manager.
- Bachelor's degree in marketing, business or related field or equivalent work experience.
- Previous experience in research, hospitality, entertainment, tourism, destination marketing is preferred.
- Quantitative analysis experience and ability to interpret findings with a focus on actionable results plan.
- Proven leadership skills and a team-player with a positive attitude.
- Excellent communication skills, both written and verbal.
- Proficient computer and technical skills including a strong knowledge of all Microsoft applications; familiarity of the Adobe Suite is preferred, but not required.
- Demonstrated ability to work in a fast-paced, rapidly changing environment.
- Excellent strategic and creative thinking capabilities; special events administrative/development experience a plus.
- Ability to develop and maintain professional relationships with media and community leaders.
- Will be required to work various shifts as project and park needs dictate, including nights, weekends and holidays, especially during park daily operations.
- Must have the ability to stand, walk, crouch, bend, stoop, kneel and lift up to forty pounds occasionally.
- Must possess a valid driver's license and a clear driving record.
- Occasional travel for training and assistance at sister properties may be required.
Six Flags America