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Lead Home Care Marketer
•30 days ago
| Hours | Full-time |
|---|---|
| Location | Saint Paul, MN Saint Paul, Minnesota |
About this job
Are you outgoing and sales-minded? Do you enjoy building relationships with others? Home Instead has an opportunity for you!
Home Instead Senior Care is a trusted source of home care for senior citizens across the U.S. and the globe. The heart of our company is our Mission: To enhance the lives of aging adults and their families. Our founders, Paul and Lori Hogan, started Home Instead in 1994 in Omaha, Nebraska, when they realized, through caring for an aging family member, that there was a need for elder home care services to help seniors remain independently at home. They started a small home care company that has grown into a global network of offices, each serving their own community.
Our St. Paul office was the first Home Instead office to open in Minnesota in 1997. We have been in business for nearly 20 years, serving local seniors in our community. Our experienced, professional team works together to ensure the best quality of care for the clients that we serve. Our CAREGivers receive comprehensive training, and work 1-on-1 with clients in their homes in and around the St. Paul area. As the need for senior care in our industry has grown, we have grown with it! We strive to stay on the forefront of the senior care industry, and are dedicated to being both the home care agency, and employer, of choice. In fact, Home Instead Senior Care was the only home care company listed on Forbes Best Employers List for 2017!
Our full-time employees receive excellent benefits such as Medical, Dental, Vision, 401k, Honor (unlimited) PTO, community engagement projects, and more!
Are you ready to make a difference? Apply with Home Instead today!
Home Instead Senior Care of St. Paul is looking to add a Lead Home Care Marketer to our team! Our office has been in business for almost 20 years, providing quality home care services to local seniors who need assistance to remain safe and independent in their homes. The need for home care is growing in our community, and our friendly, supportive office staff is looking to add a new full-time member!
The Lead Home Care Marketer performs a variety of sales and marketing duties in order to build, maintain and enhance relationships with referral sources in our community. The Lead Home Care Marketer will research and pursue new referral sources, report on relationships and document progress towards company sales, marketing and revenue goals. This position is part of the Executive Leadership Team for the company.
Primary Responsibilities:
- Responsible for researching and developing client relationships and producing referrals; performs all phases of sales process, including preparation and documentation of cold calls, follow-up calls, diagnosis of referral source and client needs, recommendation of appropriate Home Instead® services and additional community resources, maintaining and nurturing existing referral accounts, including follow-up, as necessary.
- Achieve inquiry generation objectives for assigned territory with the primary goal of bringing in new business to increase overall market share. Target accounts include, but are not limited to, hospitals, physicians, home health agencies, assisted living facilities, nursing homes, senior centers, hospice, funeral homes, etc.
- In conjunction with Home Instead Senior Care franchise leadership, develops sales and marketing plans, detailing weekly and monthly activities focused on meeting or exceeding established goals.
- Develop and maintain knowledge of Home Instead Senior Care brand. Effectively presents Home Instead Senior Care marketing materials and services to referral providers, including 1:1 meetings, as well as planning, arranging and conducting formal group presentations to referral providers.
- Maintain accurate records of all sales and prospecting activities including sales calls; presentations; closed sales; and follow-up activities within the assigned territory, including the use of software to maintain accurate records to maximize territory potential.
- Develop a database of qualified leads from referrals through face-to-face cold calling on referral providers, email, telephone and Web.
- Conduct Service Inquiries and Care Consultations as needed following the consultative sales process.
- Participate in and contribute to the development of educational programs offered to clients, prospects, and co-workers.
Secondary Responsibilities:
- Conduct client/CAREGiverSM introductions as needed
- Conduct quality assurance (QA) visits with clients as needed
- Participate in various PR strategies
Education/Experience Requirements:
- College degree or equivalent work experience
- Related business or sales experience (consultative sales a plus)
- Must possess a valid driver’s license
- Must be able to work in the field, and be insurable.
Why Home Instead?
Home Instead Senior Care is a trusted source of home care for senior citizens across the U.S. and the globe. The heart of our company is our Mission: To enhance the lives of aging adults and their families. Our founders, Paul and Lori Hogan, started Home Instead in 1994 in Omaha, Nebraska, when they realized, through caring for an aging family member, that there was a need for elder home care services to help seniors remain independently at home. They started a small home care company that has grown into a global network of offices, each serving their own community.
Our St. Paul office was the first Home Instead office to open in Minnesota in 1997. We have been in business for nearly 20 years, serving local seniors in our community. Our experienced, professional team works together to ensure the best quality of care for the clients that we serve. Our CAREGivers receive comprehensive training, and work 1-on-1 with clients in their homes in and around the St. Paul area. As the need for senior care in our industry has grown, we have grown with it! We strive to stay on the forefront of the senior care industry, and are dedicated to being both the home care agency, and employer, of choice. In fact, Home Instead Senior Care was the only home care company listed on Forbes Best Employers List for 2017!
Our full-time employees receive excellent benefits such as Medical, Dental, Vision, 401k, Honor (unlimited) PTO, community engagement projects, and more!
Are you ready to make a difference? Apply with Home Instead today!
Each Home Instead franchise is independently owned and operated.
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