Retail Personal Banker Associate I (SALES)

GENERAL FUNCTION: Selected candidates are intended to become a Retail Personal Banker I

after completing a 4-8 week on-boarding and education program that includes rotations in

Operations and Sales & Service. There will be a certification at the conclusion of the program to

provide selected candidates the opportunity to demonstrate skills necessary to successfully

perform a role within the Retail Personal Banker job family.

The Personal Banker I is a Financial Center position focused on using the consultative sales

process to proactively identify and meet the financial needs of customers or prospects. The

Personal Banker I maintains focus on acquiring new households and/or deepening existing customer

relationships through a variety of activities, including but not limited to lobby leadership (Financial

Centers) or aisle time (Bank Marts) and tele-consulting. This role is responsible for processing

teller transactions as well as working as a member of the platform staff.

Responsible and accountable for risk by openly exchanging ideas and opinions, elevating

concerns, and personally following policies and procedures as defined. Accountable for always

doing the right thing for customers and colleagues, and ensures that actions and behaviors drive

a positive customer experience. While operating within the Bank's risk appetite, achieves results

by consistently identifying, assessing, managing, monitoring, and reporting risks of all types.

ESSENTIAL DUTIES & RESPONSIBILITIES:

Sales/Goals Function:

o Use the consultative sales process and Financial Needs Assessment to build a thorough

customer profile and identify current and future financial needs.

o Maintain an in-depth knowledge of Retail consumer and small business products/services and

recommend appropriate solutions using our value proposition.

o Utilize CAMP and other approved Marketing tools to proactively reach out to customers and

set appointments for periodic financial reviews.

o Primarily focused on cross-selling to existing customer base and engaging in outside sales

activities (i.e. Membership Advantage onsite presentations, business sales calls, community

financial literacy events, etc.) as directed.

o Establish close working relationships with assigned Business Partners (Mortgage, Small

Business, Commercial and Investment), referring customers when appropriate to provide timely,

and holistic financial solutions.

o Consistently meet/exceed customer experience and individual/team production goals and

enhance year-over-year revenue growth as measured by the Financial Center P&L.

o Provide guidance to CSRs with respect to the sales and referral process.

Customer Service:

o Promote customer satisfaction with a friendly, helpful demeanor and professionalism.

o Act with confidence by answering customer questions and owning customer issues.

o Maintain a position of trust and responsibility by keeping all business confidential.

o Follow the Bancorp Code of Business Conduct and Ethics and other related policies,

maintaining ethical behavior at all times.

Bank Operations:

o Adhere to established policies and procedures while opening/servicing the full range of Retail

products.

o Participate in the consumer loan and bankcard process, owning sourced loans from application

through closing.

o Participate in the opening/closing process of the Financial Center or Bank Mart as directed by

the Financial Center Manager.

o Keep up to date on Retail procedures in place to mitigate fraudulent activity and unnecessary

risk or exposure.

SUPERVISORY RESPONSIBILITIES: None.

MINIMUM KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:

. College degree or work experience providing transferrable skills, or, combination of education

and experience. Experience in the financial industry preferred.

. Demonstrated ability to develop comfort level with sales activities designed to acquire new

consumer household and small business customers and/or cross-sell to established customers.

. Must be able to demonstrate understanding of advanced math functions that will allow for

analysis of credit and financial information.

. Ability to professionally represent Fifth Third Bank in terms of appearance and verbal/written

communication.

. Demonstrated ability to develop a working knowledge of Retail policies and procedures in order

to utilize good judgment in making sound decisions.

. This position requires S.A.F.E. Act registration at the time of employment through the

Nationwide Mortgage Licensing System (NMLS). The NMLS web site

(mortgage.nationwidelicensingsystem.org) provides the MU4R questions and registration

Required for employment in this position.

WORKING CONDITIONS:

. Normal office environment.

. Extending viewing of computer screens.

. This program will require the ability to travel within the affiliate for training as well as

scheduling flexibility.

. Travel outside of the affiliate will be required for various classroom training sessions.