Creative Director - Full-time

New York Cruise Lines (NYCL) is the preeminent marine-based sightseeing, dining, entertainment and transportation company. As the parent company of the iconic , , , ,  and , NYCL is host to over 2 million guests annually. 

Our fleet of over 20 boats are a fixture in global tourism. In addition to being recognized as “America’s Favorite Boat Ride,” our world-famous cruises include a dazzling array of options for tourists and locals alike including: hop-on, hop off sightseeing, a thrilling “roller coaster” on the water, casual dining and happy hour on a floating lobster shack, fine dinner cruises (with spectacular views!) on an elegant yacht, and whole boat charters for private events, parties, concerts, and special occasions.

Headquartered on the shore of the Hudson River Park near 42nd Street in Midtown Manhattan, NYCL offers a unique working environment, supportive and fun culture, great benefits, and incredible opportunities to thrive, innovate and make an impact.

New York Cruise Lines is looking for a prolific and talented creative director who loves the written word to lead a nimble creative team. This dynamic role combines creative development with day-to-day oversight and tactical copywriting across six consumer brands and multiple platforms and channels. The successful candidate will be able to seamlessly shift between managing a design team, developing creative ideas and creating or editing engaging and effective marketing copy.

Responsibilities Include:

• Act as the brand champion, successfully stewarding tone, expression and personality in both design and words.
• Conceptualize and manage execution of innovative and effective campaigns for a variety of projects including marketing campaigns, advertising, web / digital / mobile assets, email campaigns and sales collateral.
• Champion new ideas and articulate business and artistic rationale to support creative concepts and directions.
• Oversee the development of a broad range of creative work including print/digital assets, video, general public and charter brochures, trade show materials, OOH graphics, display advertising, in-house graphics, etc.
• Write and edit clear and compelling copy and headlines for a wide range of print, digital and OOH marketing communications - including brochures, ad copy, website, cruise descriptions, email campaigns, sales collateral, etc.
• Evolve, elevate and enforce our six consumer facing brands, including tone, voice and visual design systems.
• Manage a small team of visual designers and freelancers.
• Coach marketing team members on the basics of effective headlines and copywriting.
• Program manage design projects including selecting, hiring and managing agencies, outside contractors, photographers and internal teams as required.
• Collaborate with marketing and sales teams to articulate audience specific stories and programs using outstanding creative to support specific products, programs and initiatives.
• Develop a solid understanding of and articulate NYCL brands, products and audiences.

Required Skills and Experience:

• Excellent consumer copywriter and editor with ability to switch effortlessly between advertising, marketing and sales copy across multiple brands and platforms.
• A polished portfolio of solid campaigns, corporate branding examples, campaigns, articles, blogs, or work in other relevant digital channels.
• Passion for tourism, entertainment, hospitality a plus.
• Proven ability managing design teams and mentoring junior talent.
• Excellent written and verbal communication skills with the ability to present concepts and work to all levels in the organization.
• Extremely organized, detail-oriented self-starter that can juggle multiple projects and overlapping deadlines.
• “Can do” entrepreneurial personality that thrives in a high-paced, deadline driven and rapidly changing environment.
• Ability to manage and prioritize multiple competing team and personal deadlines with both immediate and longer time horizons.
• 7+ years of relevant experience with strong track record of delivering successful print and digital campaigns and programs.

We offer a competitive salary and benefits package.  If you are interested in joining our team, please submit your resume as a WORD document.