Social Media Manager

New York Cruise Lines (NYCL) is the preeminent marine-based sightseeing, dining, entertainment and transportation company. As the parent company of the iconic , , , ,  and , NYCL is host to over 2 million guests annually. 

Our fleet of over 20 boats are a fixture in global tourism. In addition to being recognized as “America’s Favorite Boat Ride,” our world-famous cruises include a dazzling array of options for tourists and locals alike including: hop-on, hop off sightseeing, a thrilling “roller coaster” on the water, casual dining and happy hour on a floating lobster shack, fine dinner cruises (with spectacular views!) on an elegant yacht, and whole boat charters for private events, parties, concerts, and special occasions.

Headquartered on the shore of the Hudson River Park near 42nd Street in Midtown Manhattan, NYCL offers a unique working environment, supportive and fun culture, great benefits, and incredible opportunities to thrive, innovate and make an impact.

New York Cruise Line is looking for a highly motivated, personable and organized individual who is passionate about establishing and maintaining strong communities. This exciting role leads day-to-day interaction across six consumer brands and dozens of social platforms. The successful candidate will have a love of social media and be able to seamlessly shift between managing multiple social channels and engaging with fans.

Responsibilities Include:

• Act as brand ambassador, embodying the ethos, philosophies and spirit of NYCL brands across multiple social media channels.
• Set and implement social media and communication plans to align with brand marketing strategies.
• Write and post weekly editorial content for Twitter, Facebook, Instagram and other social channels and active community management across six consumer sub-brands.
• Monitor social channels, competition and trends to identify moments to lean into in real time actions and content.
• Collaborate with marketing team and social media agency to coordinate effective campaigns and paid media programs.
• Monitor, track and develop strategies to improve social media performance.
• Act as internal center of excellence to champion social media best practices across the company, identify opportunities and encourage effective implementation.
• Work with Guest Services team to develop effective processes to respond to comments, questions and concerns on social channels.
• Prepare periodic social media reports.

Required Skills and Experience:

• Minimum 2-3 years social media / community management experience with at least Facebook, Twitter and Instagram.
• Deep understanding of differences of social channels and knows how to credibly craft messaging across different platforms.
• Ability to create and customize content for specific social channels.
• Excellent copywriter with ability to switch between different brands and social media platforms.
• Passion for tourism, entertainment, hospitality a plus.
• Knowledge working with social analytical tools prefered (i.e Crimson Hexagon, Sprout Social, Snaplytics, etc.).
• Excellent written and verbal communication skills.
• Outstanding team player and excellent collaborator.
• Extremely organized, detail-oriented self-starter that can juggle multiple projects and overlapping deadlines.
• “Can do” personality that thrives in a deadline driven and rapidly changing environment.

We offer a competitive salary and benefits package.  If you are interested in joining our team, please submit your resume as a WORD document to: hr@nycl.com or fax to 212-630-8827.